Launching a live streaming platform, Longaberger accelerates its sales

Recently, American household goods brand Longaberger announced the launch of a new live streaming platform, Longaberger LIVE, hoping to enhance the customer experience by integrating real-time video. That is, combining its e-commerce platform with a similar live streaming model to increase its product sales.

A sales model that integrates real-time video interaction

The new platform, Longaberger LIVE , has partnered with Bambuser, a world-renowned interactive live video shopping provider, for its e-commerce event series , which will use proprietary live streaming technology and will be held regularly every month.

The event was conducted entirely online and will be extended to all categories of the company in the future. According to Longaberger, its project aims to enhance the customer experience by integrating live video shopping and leveraging real-time sales through many well-known hosts and super influencers.

When it comes to livestreaming influencers, we have to mention China’s leading influencers, Li Jiaqi and Wei Ya. It is common for products to be sold out in seconds. It seems that the rise of livestreaming in foreign countries is inevitable.

Longaberger , a shop that specializes in handmade products

Longaberger is an American home collection brand known for its handcrafted craft and home decor products . Founded in 1973 and located in New York, it mainly sells baskets, home decor, furniture, daily necessities, health care and jewelry made in the United States and abroad.

Longaberger, known as the pioneer of social commerce in the U.S., is making strategic advances in the vertical of social selling, specifically selling via live streaming, with its new digital streaming platform, Longaberger LIVE.

Longaberger chairman and CEO said that he hopes to increase monthly sales by 25% to 33% through live broadcasting through a digital sales model . In addition, Longaberger will continue to develop its e-commerce and increase online real-time sales to achieve the original purpose of creating a live streaming platform.

In fact, e-commerce is constantly developing, and digitalization is the general trend. Continuously expanding sales channels and innovating are important steps to increase corporate e-commerce sales and maintain their market share.

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