Sales increased 10 times! South Korea's Spring Festival gifts are very popular

As the Lunar New Year approaches in South Korea , people are actively preparing for the New Year. Due to the impact of the epidemic, face-to-face social activities have gradually decreased, and the trend of people exchanging gifts safely through online shopping has increased significantly . After placing an order on the platform, people can directly enter the address and the goods can be delivered to their home, which is very convenient . E-commerce platforms have also begun to sell New Year gifts to meet consumers' demand for New Year goods.

It is reported that 11Street analyzed the current status of the "gift delivery" service transactions in the two weeks before the Spring Festival holiday (January 20 to February 2) . The results showed that compared with the opening of the service last year (September 16 to 29 ) , sales increased 10 times and the number of customers increased about 8 times .

The Spring Festival holiday overlaps with Valentine's Day (14th) , and 11Street believes that people's demand for "gifts" will also increase . So what products are the most popular Valentine's Day gifts? It is reported that rings, perfumes, plush toys, records and other products are most popular among girls, while watches, lighters, razors, men's wallets and other products are most popular among men.

In addition, products purchased through 11Street's "Send Gifts" service can be sent to the other party via text message or Kakaotalk, and you can also write words such as "I love you forever" or " Thank you for your hard work today " on a card and send it together with the gift.

Kim Gi-wook Kim, head of the 11Street gifting team , said: "Last year , many customers spent the Chuseok and Christmas without meeting each other . Everyone has become accustomed to the online gift culture, and the number of customers using 11Street's gifting service is also increasing . I hope that every customer can convey their gifts and thoughts to their precious friends during the epidemic . "

According to data from Lotte Hi-Mart, gift sales from the 21st to the 31st of last month increased by 75% compared to the previous 10 days. It is understood that the number of people giving home appliances as gifts is increasing.

SSG started offering gifting services in November last year, and the number of gifting orders is increasing rapidly. In January, gifting orders at online shopping mall SI Village increased by 44% from a month ago, and sales increased by 20%. The head of SSG said that speakers and furniture worth millions of won were not sold on the platform before, but now such products are very popular on the platform and orders are increasing rapidly .

If sellers want to get a lot of orders during the Spring Festival and Valentine's Day, they need to put more effort into product selection. In addition, unique marketing methods are indispensable. Sellers can add pictures to coincide with the festival to create a festive atmosphere and stimulate buyers to place orders.

South Korea

Spring Festival Gifts

Seller