Driven by multiple factors, Christmas shopping in Europe and the United States has surged!

From the beginning of the year to the end of the year, this year's cross-border e-commerce has been in turmoil. I thought the peak season at the end of the year would go more smoothly, but it has indeed been a series of twists and turns, with problems such as supply chain failure and epidemic blockades. However, there is good news for sellers. According to foreign media reports, Christmas shopping in Europe and the United States will surge this year.

According to previous surveys, more than 50% of consumers in Europe and the United States are ready to shop in advance in the middle of the year. From Halloween to Christmas and Thanksgiving, both buyers and sellers have moved the market rhythm forward by several steps, with buyers shopping in advance and sellers promoting sales in advance.

In terms of products, judging from last year's Christmas sales, products with Christmas elements will still be one of the main selling items in these two months , such as Christmas decorations, Christmas trees, gifts, etc. In addition, judging from the best-selling products with stable sales this year, children's toys, small household items, small appliances, pet products, etc. are still very popular.

But while sellers are focusing on holiday products, they should not forget that the holidays are not just about the holidays , but also the cold winter. Sweaters, knitwear, cotton clothes, etc. will usher in a peak sales period , so you can prepare in advance.

Europe and the United States are the two major markets for sellers, and market dynamics are very important. Issues such as supply chain, epidemic, and workers have indeed had an adverse impact on cross-border sellers, and consumers have also taken action to deal with this situation. Pre-shopping or online and offline shopping have become a response. 38% of people have combined online and offline shopping, and 8% said they have completed their holiday shopping.

However, even if the supply chain problem cannot be alleviated in the short term and the epidemic lockdown continues, buyers still have to buy what they need. Due to the same concerns about the above issues, buyers are more concerned about whether the goods can be supplied sufficiently, and they have increased their purchases and shopping expenses.

It is worth noting that some consumers will return to physical stores this year, and the competition between online and offline will be more intense than last year.

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