Amazon, Walmart, and Target are the most downloaded apps during the holiday season!

As consumers increasingly shop online , more than half ( 55% ) of mobile shoppers downloaded at least one new shopping app before the holidays, according to a report from research firm Digital Turbine.

The report surveyed 1,000 Americans online between October and November 2021. The report shows that the most downloaded shopping apps are Amazon, Walmart and Target . But the report also lists other apps such as Nike, Etsy, Poshmark and Fetch Rewards as "climbers", and consumers' willingness to install these apps is significantly higher than the average.

In addition , Sam’s Club and eBay ’s apps have high awareness among consumers, but low installation intention .

Digital Turbine 's report shows that retailers such as Walmart and Amazon continue to dominate downloads and consumer awareness of shopping apps . This is also similar to previous reports. Sensor Tower Store Intelligence 's 2020 report found that Walmart and Amazon were the most downloaded shopping apps during Black Friday last year. Another report released by Apptopia at the beginning of the year found that Amazon, Walmart and Wish were the top three shopping apps most downloaded by US shoppers throughout 2020 .

Research shows that consumers increasingly want to shop through mobile apps, especially younger consumers. Especially during the pandemic, more consumers have turned to mobile shopping apps for shopping. Engagement in mobile shopping apps increased by 40% in 2020. A report from Brightpearl this fall found that Generation Z plans to shop during the holidays through multiple mobile and social media channels, including Facebook, retailers' mobile apps, WhatsApp, Instagram and YouTube.

As shoppers rely more on mobile apps during the pandemic , retailers have been adding new features to simplify the mobile shopping experience. In early October, Macy's updated its app design and navigation and launched live shopping. In the same month, Target added the " Shop Multiple, Deliver Once " feature and new services to support same-day delivery .

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