Indian maternal and infant e-commerce First Cry's revenue grew 68% in fiscal year 20

According to Indian media reports, Indian maternal and infant e-commerce First Cry intends to conduct a new round of financing with a valuation of US$1.8 to US$2.1 billion, and plans to raise US$150 to US$180 million. As of January 2021, First Cry has completed seven rounds of financing, with a total of US$503 million. After the completion of the new round of financing, First Cry will expand its business again and further capture the Indian children's market.

Founded in 2010, First Cry is an Indian maternal and infant e-commerce platform whose main target audience is children (0 to 8 years old). As of now, the platform has more than 200,000 maternal and infant and children's products from more than 2,000 brands, covering a variety of children's subcategories such as clothing, footwear, toys, home furnishings, care, and maternal and infant products.

In addition to the e-commerce platform, First Cry also has more than 300 stores in 125 cities in India, with a total number of users across online and offline channels reaching more than 4 million.

According to relevant documents, in fiscal year 20, First Cry's revenue increased by 68% to 897 million rupees , its net loss decreased by 83% to 197 million rupees, while its expenditure decreased by 26% to 1.088 billion rupees . Overall, the platform's revenue has increased year by year, and its losses have decreased year by year, showing an upward trend and a bright future .

In recent years, the children's markets in China and India have shown a rapid growth trend. There are two reasons for this. On the one hand, due to the development and growth of the national economy, national income has generally increased and people's disposable income has continued to increase, which has enabled parents to have more funds to spend on their children.

On the other hand, with the progress of society, the concept of scientific parenting has been deeply rooted in people's minds, and the demand for segmented products specially designed for children has increased sharply. The number of children's segmented products such as infant care (baby cream, baby oil, talcum powder), children's home (children's beds, children's pillows, children's mosquito nets, children's tables and chairs), and children's care (shower gel, children's wet wipes) has continued to increase, and the market size has continued to expand.

Influenced by the above factors, India's children's market will achieve strong growth in the future. As a leading e-commerce platform, Fry Cry may occupy a large share of India's maternal and infant e-commerce market. Sellers of maternal and infant products and children's products can pay more attention to this platform. At the same time, sellers can also learn more about children's sub-categories, seize the opportunity, and achieve explosive sales.

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