The number of independent sites increased by 116%, and Shopify now expands its TikTok channel to the UK

According to techdigest , TikTok and Shopify announced on February 23 this year that they would expand their partnership to the UK market to help Shopify merchants create and operate short video advertisements through the TikTok social media platform.

In fact, TikTok and Shopify reached a partnership as early as the end of October last year. Independent site merchants can find the TikTok application in the Shopify app store and install it for free, but at that time it was only available to merchants in the United States .

The announcement released by Shopify also gave a "preview" of these follow-up plans. Shopify stated that it plans to expand its partnership with TikTok to markets throughout North America, Europe, and Southeast Asia in early 2021.

Shopify claims that in the past 2020, the number of newly registered stores in its UK market increased by 116% compared with 2019 , and many British brands in a period of rapid growth have chosen Shopify's all-in-one commerce platform to sell goods online, including sportswear brand Gymshark, footwear brand All Birds and underwear brand Lounge and other high-growth companies as well as some new generation small and medium-sized enterprises (SMBs ) .

In addition to teenagers, 67 % of TikTok 's audience is over 25 years old , and 83% of users say that the content on the platform makes them want to buy .

Therefore, the partnership between Shopify and TikTok in the UK can help local Shopify merchants of all sizes leverage the creativity of the TikTok community, increase ad visibility, and optimize marketing campaigns , thereby staying ahead of market competition .

Shimona Mehta, Shopify 's general manager for Europe, the Middle East and Africa, said that 2020 has brought huge and permanent changes to the way businesses operate and the way consumers shop . Brands must take unprecedented competitive efforts to successfully attract buyers' attention and increase brand awareness . By working with TikTok , Shopify merchants in the UK can more easily connect with new customers, then build brands, drive sales and establish user interactive communities.

Lisa Friedrich , TikTok ’s head of European SMEs , added that the new partnership will help Shopify merchants in the UK find the best ways to engage with their customers and help them reach their target audience online more quickly, effectively and accurately, thereby better converting advertising dollars into sales revenue.

The main features available on Shopify’s TikTok channel are as follows:

“1-click” pixel : Shopify merchants can install or connect their TikTok Pixel, a small snippet of code that businesses can place on their website to find new customers, optimize campaigns and measure ad performance with just the click of a button, making it faster and easier to track conversions.

A one-stop shop for TikTok campaigns: Create campaigns, target audiences, and track performance all in one place .

Creative simplicity : TikTok’s intuitive creative tools can transform your products into high-quality TikTok video ads in minutes .

New advanced matching feature: This new feature allows Shopify merchants to better match TikTok ads with website conversions , thereby enriching the audience structure for retargeting .

Ad credits: Merchants on Shopify’s Trial and Basic plans can earn $100/£74/€82 in ad credits if they spend $25/£18/€20 in two weeks .

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