What is Fruugo? Fruugo Review, Features

Fruugo is the largest UK-based e-commerce platform that supports global sales. Its website operates in 32 countries across Europe, Asia, Australia and New Zealand, providing sellers with 17 languages ​​and 22 currency options, minimizing the burden on sellers.

Fruugo entry channel:

http://suo.im/6jnccG

About Fruugo

Fruugo is an interesting platform that combines features of Amazon and eBay. However, Fruugo does not allow sellers to list their own brands, and the sellers’ names are not displayed in the product listings.

Fruugo 's supply includes more than 100,000 products from more than 100 merchants in Finland, the United Kingdom, the Netherlands and Sweden. Well-known brands include Nike, Haglöfs, Suunto, TIGI, Redken, L'Oréal, Sony, Canon, LEGO and BRIO.

So far, Fruugo has maintained an annual growth rate of 141%.

In addition to the UK, we also have a good reputation and foundation among buyers in the United States, Australia, Northern Europe, Germany, the Netherlands, France, Italy and other countries.

Selling Country

Currently, Fruugo is localized in 23 countries around the world. They are:

EU: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Poland, Portugal, Spain, Sweden and the United Kingdom.

Europe (non-EU): Norway, Switzerland and Russia.

Rest of the World: Australia, Canada, New Zealand, South Africa, and the United States.

Platform Advantages

(1) One-click sales to 46 countries

One connection can make your products reach buyers in up to 46 countries around the world. 85% of sales on Fruugo are cross-border.

(2) Automatically translate into 28 languages

Fruugo's automatic translation technology can translate products into 28 languages, providing buyers with a localized experience.

(3) Google “search traffic” investment

Fruugo invests a lot of money to increase the search traffic to your product pages on Google. If a buyer is looking for your product on Google, they can search your store product page.

(4) Automatic currency conversion

Sell ​​in your local currency but get paid in your own currency. Fruugo does the conversion and takes on the foreign exchange risk.

Entry requirements

Business license, legal person ID card.

Payment method and logistics

1. Platform fee: 15% sales commission.

2. Platform payment cycle: If there is no tracking number, the payment will be returned 21 days after the shipment is marked; if there is a tracking number, the payment will be returned 14 days after the shipment is signed for.

3. Payment method: automatic loan disbursement, you can use any bank account to receive payment.

4. Logistics method: sellers can choose.

5. Logistics timeliness: preferably within 14 days; merchants can set the logistics timeliness by themselves.

How sellers provide data

There are 4 easy ways to integrate your product data into the Fruugo system:

(1) Fruugo CSV and XML Feed;

(2) Partner integrations (Linnworks, Plentymarkets, and Visualsoft);

(3) E-commerce plugins (Magento, Shopify, WooCommerce, BigCommerce & Prestashop);

(4) Google Shopping Feed (coming soon).

Hot Products

Sports, pets, mother and baby, beauty, etc.

Development History

- In August 2010, DTL (UK) merged with Fruugo OY (Finland) to become Fruugo.com Ltd. Dominic Allonby became CEO and Darren Naylor became CFO.

-In 2012, Fruugo was launched in 23 countries around the world.

-In 2014, Fruugo connected to a global content delivery network (CDN), which improved the transmission speed in remote areas. In the fourth quarter of 2014, the sales increased by more than 200% year-on-year for the second consecutive year.

- In 2015, Fruugo completed a $1.8 million private placement investment from Lord Stuart Rose (former Chairman and CEO Marks and Spencer) and former CEOs and CFOs of several major national and international retail businesses.

-In the fourth quarter of 2015, sales continued to grow by more than 200% for the third consecutive year and a new B2B website was launched.