A quarter of UK consumers plan to start Christmas shopping this month

As the epidemic becomes normalized , people are more eager to return to normal life . This summer is still in full swing , but it cannot stop enthusiastic British consumers from preparing for Christmas shopping four or five months later.

Recently, eBay Ads conducted a survey of 2,000 British consumers who celebrate Christmas. The results show that most British consumers are optimistic about Christmas in 2021. 60% of the respondents believe that they can celebrate Christmas this year like in previous years, and 39% of the respondents believe that they can take a trip in the UK or abroad.

This optimism has prompted people to prepare for Christmas early. 27% of British consumers who celebrate Christmas said they will start thinking about Christmas shopping this month, and 41% plan to complete their Christmas shopping before December. Consumers also seem to be more confident about their financial situation . According to research, 30% of consumers plan to increase their shopping spending this Christmas.

Under this trend, searches for Christmas-related products on eBay are on the rise. According to data forecasts for 2020, the increase in traffic for sporting goods is the most significant, followed by Christmas-related clothing, footwear, accessories, gifts , home furnishings, and DIY products.

As the epidemic rebounds in various countries, some consumers are also worried that this year's Christmas will be affected by the epidemic. 45% of consumers may wait and see about Christmas shopping, and 30% of consumers may even celebrate Christmas with friends or family in advance to avoid more interference.

Harmony Murphy, eBay UK general manager of advertising, said: “After so much stress and disruption over the past year and a half, especially last Christmas, we’re delighted to see that Brits are finally feeling hopeful about festive celebrations this year .

eBay believes that online shopping is the preferred channel for Christmas consumers . It is also a very good opportunity for cross-border sellers . Sellers can prepare early and provide consumers with more high-quality and cost-effective products.

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