Peak season may come early, 70% of American consumers will shop beyond their budget!

The United States is one of the most important markets for domestic sellers. During the ongoing epidemic, consumers' online shopping spending has increased gratifyingly, which makes many sellers feel relieved. During this year's peak season, sellers are full of more expectations for the US market.

According to the latest survey by Affirm, 70% of American respondents said that their holiday shopping expenses will exceed their budget this year ; 61% said that they will buy holiday gifts in advance and will not wait until Black Friday or Cyber ​​​​Monday to take action; the survey also showed that 20% of respondents have already started holiday online shopping in September.

In this survey, electronic products and clothing are currently ranked high on the list of popular gifts. Nearly one-third of the respondents said they would buy electronic products, and one-quarter would choose clothing. Electronic products and clothing are the "evergreens" on the best-selling list and are the safest product choices for sellers.

In addition, the demand for Christmas decorations, children's toys, pet toys, household items, etc. in the United States has also been rising. Among them, Christmas decorations and toy products are in short supply.

In terms of platform selection, Amazon is still the first choice for American consumers. Every year, Amazon's Black Friday and Cyber ​​Monday sales attract many buyers. In 2020, Amazon's Black Friday and Cyber ​​Monday sales exceeded 20 billion. I wonder if it can set a new record this year.

In order to welcome the peak season, Amazon, Walmart and other large e-commerce platforms have begun to recruit a large number of employees. Amazon has raised wages several times to retain workers. Domestically, shipping costs have dropped sharply, and the impact of power restrictions has caused export prices to rise. Sellers have said that they no longer accept the title of "charitable sellers." If you don't cherish the current opportunities, you don't know when you will have another chance.

Although the current epidemic in the United States is serious, and there have been declines in the consumer confidence index in August, the impact on cross-border shopping is not obvious, and market expectations are good. According to Statista, online sales in the United States will reach 4.9 trillion US dollars this year, and by 2024 the figure will exceed 6 trillion US dollars, and the number of online shoppers will reach more than 250 million.

USA

Peak Season

Over budget