Economic growth rate reaches 300%! "Wigs" are very popular in Europe, America and Africa

In recent years, Chinese people have often joked or made fun of the problem of "hair loss". Staying up late, working overtime, irregular work and rest schedules and other issues have aggravated the hair loss problem of the new generation of young people. After experiencing a crazy sales boom, the various so-called "anti-hair loss" and "hair growth products" on the market have gradually returned to calm.

Of course, the "hair loss problem" not only bothers ordinary people. It can also be seen from various celebrity reality shows that celebrities also have problems with hair volume. Natural and realistic wigs, hairpieces and other products are gradually becoming the choice of people with less hair.

Wig products have been popular not only in China but also abroad. According to statistics, one wig is bought every two seconds on average worldwide, and 8 out of 10 wigs are made in China. Domestic wig products have stood out in the global market, creating a wig economy with an annual turnover of billions!

Of course, the huge wig economy is inseparable from strong market demand. In foreign markets, the countries with the largest wig transaction volume are the United States, Britain, France and South Africa. In recent years, the wig economy in these countries has grown at a high speed of 300%.

However, foreign consumers buy wig products not only because of "baldness", but also because of the matching needs of foreign fashion bloggers and beauty lovers. However, the demand for buying wigs varies from country to country.

It is understood that Americans prefer long wavy hair and have higher requirements for the quality of wigs. However, due to physiological reasons, Africans' hair grows slowly and is prone to tangles. In addition, they are influenced by local culture and consumption levels. Therefore, Africans like cost-effective synthetic hair products.

Of course, the reason why domestic "wig products" are so popular in foreign markets is that compared with the high prices of overseas suppliers, domestic wig products not only guarantee the quality of style, but can also be sold at a price that is almost half lower than that of foreign countries. Therefore, they are more favored by the international market!

The upcoming "Black Friday" and Christmas are peak sales seasons, and the demand for wigs will show explosive growth at these two times. Sellers must make good strategic layout and marketing planning for their products to strive for hot sales during the peak seasons!