Unlimited potential! Good Eggs platform has raised $100 million to launch

In early February of this year , Good Eggs announced that it had received $100 million in new funding . The online trading platform is known for its thoughtful procurement, high-quality food, innovative services and good entrepreneurial opportunities , attracting many seller brands to join.

Good Eggs says that over the past year it has grown revenue to nine figures (more than $100 million), hired more than 400 people and nearly doubled its customer base.

Despite the increasingly competitive grocery delivery market, Good Eggs CEO Bentley Hall believes that Good Eggs stands out because of the quality and breadth of its products : 70% of the platform 's products are locally sourced, and fresh ingredients are delivered within 48 hours of being put on the shelves to ensure the freshness of the ingredients .

According to Goldman Sachs , the U.S. online grocery delivery market is expected to reach $150B in sales by 2026. Good Eggs will use the funds to continue its expansion , first taking root in Southern California, tripling the potential market and creating 500-1000 potential good jobs. In addition, the funds will be used to improve the customer experience for existing and new customers.

Hall said : " There are many sellers on Good Eggs that provide groceries , takeout, fast food, ready-made meals or alcohol , and the platform will do all of this according to certain procurement standards. " Currently, Good Eggs has become the main source of grocery purchases for many consumers , accounting for 65% to 85% of their household food purchases .

It’s worth noting that the new funding marks a turning point for the company , as it closed its operations in Los Angeles , New York, and New Orleans in 2015. Hall took over as CEO shortly after , but his plans were not to rush into new operations, and the plan to launch in Southern California is a fresh start for the platform.

Hall added: “2020 has been a transformational year for Good Eggs , as we’ve spent more than a decade building a lasting foundation while also delighting our customer and producer community. The support of our investors in this round, coupled with the addition of exceptional management talent like Vineet Mehra, is a testament to the massive potential of this opportunity and our growing momentum. We’re excited to put down roots in Southern California, further expand our product offerings, and soon make some enhancements to our service offering.”

Van Arsdale is looking forward to Good Eggs and believes: “The grocery market is undergoing fundamental change , with the shift toward e-commerce and higher quality products and services accelerating . Good Eggs is experiencing rapid growth with strong unit economics and is well positioned to become a category-defining leader. We are excited to work with their team to help drive future growth and expansion. ”

In addition to geographic expansion, the funding will enable Good Eggs to continue working with new brand products and find ways to improve the e-commerce experience.

North America

E-commerce platform

Good Eggs

Grocery e-commerce