After domestic brands are on par with European fashion brands, SHEIN becomes the best new platform and recommended channel in Spain in 2024

After SHEIN's own brand of the same name became the leading fashion clothing brand in the Spanish market, SHEIN was recently selected as the best new (e-commerce) platform in Spain in 2024 in the selection of market organization Marketplaces Hoy , and was listed as a recommended channel in 2024. SHEIN's "own brand + platform" dual-mode development continues to increase its influence in overseas markets.

It is reported that the award is selected by the independent market committee marketplaceshoy.com, which is composed of industry professionals. Different independent judges are invited every year to select the award. 2024 is the third event. In this year's selection, SHEIN defeated Leroy Merlín, MediaMark and other internationally renowned platforms, and was selected as the best new platform in Spain and listed as a recommended channel in 2024, showing the continuous recognition and affirmation of SHEIN among Spanish consumers and the industry.

SHEIN's "own brand + platform" dual model continues to expand and develop in various overseas markets. According to the ECDB report, SHEIN's share of the Spanish fashion market in 2023 will exceed that of local European brands such as ZARA and H&M; in August, the semi-hosting model of the SHEIN platform successively opened sites in five European countries, including Germany, the United Kingdom, France, Italy, and Spain. After SHEIN opened the platform model in Spain, many local Spanish brands and sellers opened stores on SHEIN and sold their products to multiple markets in Europe in one stop, including Spanish footwear brand Porronet, cutting-edge sunglasses brand Hawkers, and innovative furniture company Create, which have all settled in the SHEIN platform. The selection by the professional organization Marketplaces Hoy also reaffirmed the value of SHEIN as a platform for settled brands and many consumers. According to Kantar's top ten fashion e-commerce platforms with the largest number of buyers in Spain, SHEIN ranked second, close to Amazon. Since last year, SHEIN has opened brand pop-up stores in Barcelona, ​​Seville, Madrid and other cities in Spain, which have been widely sought after by consumers.

In addition to Spain, SHEIN's own brands and platforms are increasingly gaining recognition in local markets around the world. According to reports from multiple market institutions, SHEIN has successively become the third largest online fashion retailer in the United States, the second largest fashion clothing brand in France, and the fourth largest fashion clothing brand in Germany, and has surpassed NIKE, H&M, ZARA, etc. to become the world's most visited fashion clothing brand in September 2024 and the third quarter.

The analysis pointed out that SHEIN's innovative digital flexible supply chain model can not only provide consumers with rich, diverse and cost-effective fashion products, but also reduce waste from the source and lead the upgrading of the fashion industry. This has become one of the core reasons for SHEIN's rapid development. Based on its continuously accumulated fashion influence, extensive customer network, innovative flexible on-demand supply chain and continuously improved logistics fulfillment system, SHEIN's expanded platform model is also increasingly welcomed by more and more overseas local brands, merchants and consumers.

These advantages continue to drive SHEIN 's influence on overseas consumer groups and social media. According to a recent report from DCDX, Disney, Roblox, Apple, ChatGPT, SHEIN and others have become the top 25 brands that Generation Z will pay the most attention to in 2024. Among them, SHEIN has become the only fashion clothing brand in the TOP 25 brands, and together with Amazon, it has become the only two e-commerce platforms among them.

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