With over 20,000 comments and still very popular, what’s the magic of this little lunch box?

Unlike the domestic environment, children abroad almost have to bring lunch to school every day, which has created a huge demand for lunch boxes abroad. It is also predictable how big the lunch box market is abroad. During this year's Prime Day, bentgo lunch boxes were one of the most popular back-to-school products.

What’s the magic of a product with over 20,000 reviews ?

A lunch box can occupy multiple Best Sellers on Amazon, including games and toys, lunch boxes, and insulated lunch boxes, and it has more than 20,000 user reviews , which is enough to show how popular it is.

This insulated lunch box has multiple practical compartments, which allow parents to perfectly allocate these compartments. These compartments are made of silicone food material and are very convenient to disassemble and clean. Of course, sturdy designs such as anti-fall and rubber coating are indispensable. After all, no one wants a good-looking lunch box to be broken by accident.

It is worth noting that an important reason why this lunch box is so hot-selling is that it comes in a variety of colors and the printed patterns on it are also very unique, which is very popular among children. This may have captured the hearts of users from a user's perspective.

In addition, when searching for "The lunch box" on Google , it was found that its search volume has been increasing. When searching for the term "Box - Leak-Proof", it was found that its popularity has remained high, and the highest related search has soared to 3750%. It is not difficult to see why foreigners like this type of lunch box so much.

In the comments section of this product, you can also see a lot of users praising this product:

I have purchased 5 of these lunch boxes.

Even a 4 year old can open it easily.

Compared to other bento boxes I bought on Amazon, this is a definite winner.

It also seals well and no food will leak out.

From this we can see that many people have high requirements for practicality of lunch boxes, especially their sealing, sturdiness, and multiple compartments. Of course, appearance is also indispensable, especially for special lunch boxes for children.

Infringement risks are inevitable behind the hit products

According to common sense, a hit product will inevitably face infringement issues. In the search, it was found that this lunch box is from the American brand Bentgo, which specializes in leak-proof lunch box products. In addition to producing lunch boxes, it also produces matching products, and many of its products have more than 20,000 reviews on Amazon.

Sellers should note that Bentgo has registered trademarks for words such as "Bentgo" and "Feed The Children". In addition, the appearance of its lunch boxes has been patented, and the lunch boxes themselves are also protected by patents and copyrights. Sellers must remember not to use trademarks related to them, otherwise they are likely to face infringement cases.

It is worth noting that related children's back-to-school products are also an area that sellers can delve into. Products like lunch boxes, tableware, packaging boxes, cleaning products, etc. Sellers can refer to the ideas of hot-selling products to select products and thus usher in a surge in orders.

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