Semrush's latest data reveals that SHEIN is the leading global apparel and fashion shopping website

The latest data released by Semrush , a leading global online analytics platform , points out that as of January 2025, SHEIN (shein.com) is the world's most visited clothing and fashion shopping website. Mercari.com and zara.com are ranked second and third respectively. Among them, SHEIN's monthly visits are twice that of ZARA. The analysis data also shows that SHEIN is deeply loved by fashion consumers around the world, and more than 63% of consumers visit the website directly.

During the same period, a survey by market research company Circana also pointed out that SHEIN is the platform with the largest growth in French consumer spending, even though the company only launched its platform model in France in the second quarter of last year . The "Best Customer Service in America 2025" survey jointly launched by USA Today and Plant-A Insights Group shows that SHEIN has become the best consumer service company in the US market along with Amazon and Costco. This shows that even in the context of slowing consumption growth in the European and American markets, SHEIN and SHEIN platform sellers have still achieved high market recognition and long-term development.

Based on an innovative on-demand digital supply chain, SHEIN's own-brand clothing products are committed to reducing inventory and waste at the source, thereby providing consumers with preferential and diverse product choices. According to media reports, SHEIN continues to invest more than 10 billion yuan to increase its domestic supply chain and continuously increase its core competitiveness. Among them, the first phase of the Guangzhou Xiyin Bay Area Supply Chain Project with an investment of more than 10 billion yuan has started, and the Zhaoqing Xiyin Bay Area Western Smart Industrial Park project with a total investment of 3.5 billion yuan is also accelerating construction. The media has recently learned that SHEIN's "Xiyin Bay Area Smart Industrial Park" in Zhaoqing, Guangdong has recently completed the project acceptance and delivery, and is expected to be officially put into use within the year.

In addition, SHEIN has also launched the "Explosive Order Plan", which provides tens of billions of on-site and off-site traffic support for all categories and models of cross-border merchants, accelerating the sellers' global sales to double. A new clothing brand in Guangzhou participated in the test run and achieved a single-day sales performance of 1.8 million US dollars in the Ramadan sales event at the beginning of the year. The proportion of its orders from the Middle East market exceeded 40% for the first time. Zhu Chenyu, the head of a home decoration company in Zhejiang, is also a beneficiary. His store's sales increased from 23 million US dollars in 2023 to 33 million US dollars in 2024.

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