Temu opens a new site! Officially joins the Southeast Asian brawl army

According to the latest news from foreign media, Temu, a discount shopping app owned by e-commerce giant Pinduoduo , has officially begun operations in the Philippines, officially starting its journey into Southeast Asia .

Temu quietly opened its Philippine site over the weekend , offering discounts of up to 90% off on T-shirts, double-sided tape, kitchen storage and appliances in the country, according to its website.

Temu was found to attract consumers by offering deep discounts after each new station opened. It was these discounts that helped Temu climb to the top of the free app rankings in the Apple App Store and Google Play when it launched in the United States last year.

Last month, Temu entered the Japanese and Korean markets, and the opening of the Philippine site further demonstrates its determination to enter Asia. As a low-cost shopping app, it seems to be targeting some Asian consumer groups who like to save money.

In June, Temu sent out a survey to online merchants, asking which platforms they were already using in Japan, South Korea and Southeast Asia.

Southeast Asia's e-commerce market, which consists of 11 economies at different stages of development, is expected to reach about $230 billion in gross merchandise volume by 2026, according to an article published by global management consulting firm McKinsey & Company in December last year.

In addition, McKinsey's article stated that Indonesia and Singapore lead the region with e-commerce penetration rates of about 30%, followed by the Philippines, Thailand and Vietnam with e-commerce penetration rates of about 15%.

For example, Alibaba’s financial report showed that in the second quarter of this year, Lazada achieved double-digit year-on-year growth in orders in Southeast Asia , thanks to improved monetization and operational efficiency .

Southeast Asia’s growth potential is becoming more attractive to e-commerce giants as local Chinese consumers adjust their spending habits to the country’s less optimistic economic outlook.

However, despite macroeconomic headwinds and slowing domestic retail sales, Temu's parent company Pinduoduo reported significant year-on-year revenue growth, beating outside expectations.

Temu

the Philippines

Southeast Asia