Sales surged 3300%! These products on Tokopedia continue to sell well

2020 has passed quietly, and major e-commerce platforms and sellers have ushered in a brand new year. Today, the Spring Festival is no longer just a festival exclusive to China, and people in other countries have the same enthusiasm and expectations for the Spring Festival.

As the largest and most popular e-commerce platform in Indonesia, Tokopedia performed very well during the Spring Festival. The epidemic did not weaken people's enthusiasm for online shopping, and the sales of platform products continued to soar.

Sales of Spring Festival-related products and household products surge

Ekhel Chandra Wijaya, senior director of external communications at Tokopedia, said: "Although the Spring Festival cannot be celebrated offline this year, people's enthusiasm is still very high. The transaction volume of gift cards on Tokopedia has almost doubled compared to before the Spring Festival . "

In addition to gift cards, transaction volume of red envelope envelopes increased nearly 12 times , sales of Spring Festival-related decorations increased about 33 times , and sales of box cakes increased nearly 35 times .

In addition, Tokopedia previously revealed that due to the impact of the epidemic and platform activities, the transaction volume of household products on the platform has doubled . Compared with 2019, the transaction volume of home living products in 2020 has more than doubled.

" Mattresses and pillows , automatic brooms , floor mops , electric gallon pumps and air fryers were the most popular products among consumers during last year's ' Stay at Home ' program ," said Tokopedia's senior director of category development , .

Coupons drive consumption, and platform development continues to improve

The epidemic has affected people's daily lives, but consumers' purchasing power has not been affected. Ekhel Chandra Wijaya, senior director of external communications at Tokopedia, said: " Coupons stimulate consumers to shop to a greater extent. During the epidemic, online shopping can better meet consumer needs. "

Coupons play a huge role for sellers , consumers and platforms . They conform to the consumption concept of modern consumers, thereby increasing transaction volume and benefiting all three parties .

It is reported that the number of sellers on the Tokopedia platform has increased from 7.2 million to 10 million , and the number of monthly active users has increased from 90 million before the epidemic to 100 million .

The simple and clean appearance and the provision of more support to sellers are the reasons why the Tokopedia platform attracts new sellers and new users. The platform will surely develop better in the future.

Southeast Asia

Tokopedia

Indonesia