Amazon Poland launches product promotion function!

Recently, Amazon announced that the Sponsored Products feature of Amazon Poland has been officially launched . Sellers can now use this feature to promote their brands and products to consumers.

Amazon said that through product promotion, sellers can set their own budget to get the desired traffic, and the recommended amount is 45 zlotys (about $11.2) per day. The more competitive the bid, the more likely the seller's ad will be displayed when it matches the customer's shopping needs.

Sellers' ads can appear above, next to store results, and on product pages on desktop and mobile devices. Show ads to shoppers based on relevant keywords or products. It should be noted that currently, adult products, second-hand products, refurbished products, and products in closed categories are not eligible for advertising.

If the seller has previously placed advertisements on other sites, he can also link the Polish site account with other accounts to manage multiple country accounts on a comprehensive panel.

Amazon Poland was officially launched in March last year . It is understood that when the Polish site was launched, there were more than 70,000 global sellers settled in. These sellers are existing sellers in other markets, mainly from China, Germany, the United Kingdom, Italy, Spain and France. In just one month, 3.7 million people visited Amazon Poland.

In October last year, Amazon announced the launch of Amazon Prime in Poland, offering free shipping and video streaming services. Amazon said that its Prime service in Poland is priced at 49 zlotys (about 12.2 U.S. dollars) per year, and provides free shipping for orders over 40 zlotys (about 9.98 U.S. dollars).

The news reportedly caused the share price of Allegro, a Polish e-commerce competitor, to drop by 3.7%. Despite this, Allegro remains the undisputed leader in the Polish e-commerce market. Data shows that as of August last year, Allegro had 17.744 million users, while Amazon Poland had 2.779 million. But it is undeniable that Amazon's entry has greatly intensified competition in the country's e-commerce market.

Amazon Poland

Sponsored Products