The overseas version of "Pinduoduo" is launched! Low-price group buying model becomes a trend

Driven by the growing demand for grocery delivery, India's delivery e-commerce business is also recovering rapidly. BigBasket, the largest local e-grocer, is also constantly exploring new ways to retain and attract more new users.

Taking a cue from China’s Pinduoduo, BigBasket is targeting third- and fourth-tier cities to test community group-buying shopping methods, according to local media Economic Times. Users can create groups through messaging and social media platforms to buy goods at lower prices.

BigBasket is currently operating in about 30 cities, and this new way of shopping will expand its footprint in smaller towns in India. Due to the epidemic, most consumers in these cities have transitioned to online shopping. Therefore, the launch of this group buying service is expected to attract more users.

At the same time, BigBasket is also preparing to launch a courier service called BB Now, which can deliver goods within 15-30 minutes. In India, there are already many companies providing such fast delivery services, so the BB Now service launched by BigBasket can compete with these rivals and share the fast business pie.

In addition to BigBasket , online grocery platform Grofers also launched a service in June last year that delivers fresh produce and groceries to homes within ten minutes. Food delivery giant Swiggy   Last year, it also launched the express grocery delivery service Instamart . The current delivery time is within 45 minutes. It is expected to invest US$700 million this year to improve the service and shorten the delivery time to 15-30 minutes.

Although BigBasket 's group buying model can add competitive advantages to itself, social platforms such as DealShare and Shopsy , which are supported by Indian e-commerce giants, have also put a lot of thought into grocery delivery . Therefore, it is expected that there will be great competition in the social commerce sector.

BigBasket aims to bring together different modes of grocery shopping on one platform, providing consumers with more convenient and diverse purchasing modes, thereby attracting more users to buy and increasing sales. In the era of rapid development of e-commerce, only by constantly innovating can we win the hearts of more consumers and achieve the goal of increasing sales.

BigBasket

India