More than 50% of new sellers on Walmart are from China

According to the latest research data released by MarketplacePulse , more than 50% of new sellers on the Walmart platform are from China.

Since Walmart announced the opening of registration for Chinese company-based sellers in March 2021 , the number of Chinese sellers on the Walmart platform has continued to grow. By the end of 2021, the proportion of new sellers had risen to 20%. This April, the number of new sellers continued to grow, reaching 40%.

According to statistics, among the latest 1,000 new Walmart sellers, Chinese sellers accounted for 51%, while the proportion of American sellers fell to 46%. This is the first time that the number of new Chinese sellers has surpassed that of new American sellers.

Why are more and more Chinese sellers starting to settle in Walmart? Because the Amazon ban wave in 2021 has dealt a heavy blow to sellers. In order to reach millions of American consumers, more sellers are starting to look for new platforms and opportunities. But for sellers who don't have a brand identity or marketing budget in the United States, this is very difficult.

Therefore, for Amazon sellers whose accounts have been blocked, the best way to break through is to open a store on Walmart online, because Walmart has the closest logistics support and online traffic to Amazon.

Walmart, the second-largest online marketplace for U.S. consumers, is particularly important to Chinese sellers.

In addition, in the past two years, Walmart's e-commerce has been catching up with Amazon.

Walmart has already been promoting Walmart Fulfillment Service (WFS), a program similar to Amazon Logistics (FBA) that provides warehousing, delivery, and after-sales support for Chinese brands in early 2021. Walmart has also formed an alliance with JD.com, the operator of China's second-largest online retailer, to open a store on Walmart.com and select qualified suppliers for the store.

Although Walmart still has higher requirements for international sellers to enter, Walmart said its rigorous review and audit process can ensure that shoppers enjoy great value and service, and it will continue to invest to make the Walmart Marketplace one of the most trusted markets in the world.

Currently, companies including MPow, Aukey, Tacklife and Ravpower have opened stores in Walmart.

Walmart is now in the market dividend stage. Unlike the fiercely competitive Amazon, Walmart, which has potential and less competition, will give latecomers more room for development.

Walmart

New Sellers from China