What is Coles? Coles Review, Features

Coles Online is an Australian e-commerce website operated by Coles Supermarkets. It is the second largest supermarket chain in Australia, offering food products such as fresh food, dry goods and liquor.

About Coles

• Coles is one of the largest retailers in Australia. The company is headquartered in Melbourne, Victoria, and currently has more than 1,900 retail stores in Australia and New Zealand. In 2003, Coles' operating revenue reached A$27 billion, selling Australian meat, wine and other products in the Asian market.

• The brands operated by Coles include Bi-IO supermarkets, Coles supermarkets, Coles Oline, Coles Express Shell Service Stations, Harris Technology, Kmart, Kmart Tyre & Auto Service, Liquorland, Megamart, Myer Grace Bros, Officeworks, Shopfast, Target and Vintage Cellars. Coles is committed to becoming the largest retail enterprise in Australia and providing quality services to customers.

Member Services

In 2019, Coles, Australia's second largest supermarket chain, launched a membership subscription service, offering unlimited free delivery for a monthly fee of AUD 14 or 19. The purpose is clear, which is to lock in online shopping customers.

Coles in China

Australian supermarket giant Coles has applied for registration of its Chinese trademark "客澳市". When searching for "客澳市" through Tianyancha, it was found that a company named "客澳市交易（上海）有限公司" was established on December 6, 2019, and is 100% controlled by a company named "ColesExportAsiaLimited". Its business scope includes retail, import and export (except for goods and technology import and export prohibited by the state or involving administrative approval), production, and food sales of daily necessities, plastic products, and household goods.

A search on the China Trademark Network with the keyword "客澳市" revealed 9 trademark application records, all of which were filed on October 23, 2019, and the applicant's name was "COLES SUPER MARKETSA USTRALIAPTY LTD." Of the 9 applications, 3 were in the "awaiting substantive examination" status, and the other 6 were in the "awaiting acceptance" status.

Coles does not plan to open any physical stores in China, but will sell frozen beef to China through e-commerce, wholesalers and local supermarket chains online and offline. If the beef strategy is successful, Coles will also consider adding other categories of products, such as milk powder and oat products.