What is Great Jones? Great Jones Review, Features

Founded in 2018, Great Jones is an American DTC kitchenware brand co-founded by Sierra Tishgart and Maddy Moelis.

About Great Jones

• With Tishgart as a former food editor and James Beard Award winner and Morris’ entrepreneurial background including stints at Warby Parker and Zola, the pair created cookware that’s sure to make everyone fall in love with cooking while also keeping the design-minded eye on living aesthetics close;
• The brand takes "the chef in the family" as its entry point, hoping to make "cooking at home" more ceremonial, and to reduce profits through the DTC model so that young people can also afford it;
• Great Jones' product line is simple and consists of basic kitchenware, which reduces consumer decision-making. In order to attract users, Great Jones also publishes an e-magazine "Digest", which includes recipes, cooking tips, and interviews related to catering, using good content to attract customers' attention.

Main consumer groups: Millennials and young consumers