Lazada Global Plus helps merchants seize the European Cup business opportunities with a 30% increase in orders

Recently, Lazada announced a formal partnership with the 2024 European Cup, becoming the first Southeast Asian e-commerce partner of the European Cup . A large number of Lazada merchants took advantage of the price advantage brought by participating in Global Plus and took advantage of the order surge brought by the European Cup.

Mr. Lin, a Lazada merchant from Quanzhou, started preparing popular football-related products, including football shoes and football training equipment, in April this year. "Participating in the Global Plus project has obviously helped us increase sales. Sales in June increased by 150% compared to May." After analysis , Mr. Lin believes that the most important reason is that Global Plus has improved the price competitiveness of products in the Southeast Asian market .

Mr. Zhang, a Lazada outdoor goods merchant, also agrees with this view: "Football games bring people together. Many consumers will choose to meet up with friends to watch the European Cup outdoors. Global Plus has brought us price advantages through platform subsidies. Since the start of the game , our product sales have reached millions. "

According to public information, Global Plus is a new logistics pricing system launched by Lazada for cross-border merchants. The system provides merchants with first-mile logistics subsidies, which can effectively reduce cross-border logistics costs and improve commodity price competitiveness. After merchants join Global Plus , their orders generally increase by 10% to 30%.

Lazada

Global

Plus

European Cup