Wish may become the largest defendant in the rights protection of a popular Chinese product with sales of more than 50,000

If we talk about what modern adults fear the most, "baldness" is definitely on the list, and hair growth products have been popular in the market for a while. As a result, recently, a hair growth liquid product had an accident...

According to reports, information disclosed by the US court shows that a case has been filed against the popular domestic product "Ginger King" hair growth liquid on cross-border platforms!

According to the information found on the trademark website, the Jiang Wang trademark was successfully registered on November 22, 2020, and an infringement case occurred within half a year.

Although as a Chinese trademark, sellers will rarely write it in the title, but as long as this trademark appears in the product picture, it will also constitute infringement. Even if a link is found in the hair growth liquid category, you may be sued.

Foreigners, especially Europeans and Americans, already have a serious problem with hair loss. As anxiety and insomnia have become common problems among modern adults in recent years, more and more people are suffering from hair loss.

Coupled with the long-term home isolation and "unemployment wave" caused by last year's epidemic , people's anxiety tendencies have become more and more serious, falling asleep at night has become more difficult, and the risk of "baldness" has become higher and higher, and hair growth liquid has also found a very broad market.

For those who have been infected with the new coronavirus, even after recovery, they will continue to endure painful sequelae, including organ damage, loss of smell and taste, etc. Among them, the word "hair loss" has caused panic among many young people, and #The most terrifying sequelae of the new coronavirus# once became a hot search.

Under such circumstances, the value of hair growth products naturally rose, and hair growth liquid even became a hot-selling product category on various platforms. Jiang Wang Hair Growth Liquid has achieved a lot of sales on various platforms since a few years ago, and a large number of links with historical sales of tens of thousands have emerged.

Among them, the link with the highest sales volume on the Wish platform and a historical sales volume of 50,000+ comes from an official Wish store.

Being able to appear in Wish's own store means that the product is one of the platform's top sellers. However, in this case, Wish's own store is likely to become the biggest defendant in this case.

After the incident, there were fewer related products on the Wish platform. However, after searching on Wish, the editor found that in addition to the brand side, related products are still being sold, and the prices are really not low.

We would also like to remind all sellers that they must strengthen their copyright awareness. Not only foreign brands, but domestic brands have also attached great importance to copyright protection in recent years, especially some domestic brands that have become popular across borders.

It is best to confirm with the supplier whether there is brand and product authorization. Even if the brand has not yet registered the relevant trademark, it is worth paying close attention to it. Don't wait until the product is sold and then be reaped the benefits by the brand.

Infringement

E-commerce platform

Wish Platform