Sharing the cake! Kuaishou opens e-commerce functions to users in the US market

Recently, the domestic short video platform Kuaishou opened its e-commerce market function to American users, allowing local merchants to conduct various types of online- to- offline sales business through the platform, including food delivery and hotel services .

Beijing-based Kuaishou has been focusing on developing its e-commerce business and has now officially joined the fiercely competitive domestic US market, which already has strong rivals including Meituan, ByteDance 's TikTok and Alibaba 's Alipay .

It is understood that Kuaishou's move to expand its domestic business in the United States was launched after it established a partnership with Meituan in December 2021 .

Under the partnership , Kuaishou users can use Meituan's services through Meituan's mini-programs within the short video app . Kuaishou has already branched into e-commerce , live streaming and gaming to commercialize its user base.

In addition to selling physical products, merchants can now also provide various services for users to sell through Kuaishou's online store, Kwai Shop , the company said in a statement on Tuesday.

Starting from January 15, 2022 , merchants providing services in 15 categories, including food and beverages, hotels, healthcare, entertainment , movies and transportation ticketing , can apply to open their own stores on the Kuaishou platform .

With their own Kuaishou store , merchants can manage their service lists to drive transactions and have a high chance of converting online users' attention into real offline service and sales performance .

At the same time, in order to attract merchants to settle in , Kuaishou also provided incentives. Kuaishou said it would provide discounts to registered sellers , with a single store being able to enjoy a maximum reward of 1,000 yuan (158 U.S. dollars) and 50,000 traffic exposure opportunities .

According to the editor, American KFC , hotpot chain Haidilao, Meituan hotel reservation service , medical chain Aikon, etc. are all brands that launched stores on the Kuaishou platform first .

Zhu Yunbo, head of the Kuaishou department , said that the growth rate of the traditional in-store group-buying business model is slowing down, and merchants urgently need new service models to attract users and stimulate consumption to drive sales growth.

Social e-commerce

Video Marketing

Cross-border e-commerce market

quick worker

USA

Short Video