Short videos are popular for selling goods: TikTok’s US shopping cart is here!

Recently, the editor learned from relevant channels that the shopping cart function of the TikTok Shopping e-commerce section, which was previously launched by TikTok and Shopify and attracted many merchants, is finally going to be launched in the United States.

TikTok first announced its partnership with Shopify in October 2020. The two platforms announced in August this year that they would further strengthen their cooperation and select some Shopify merchants in the US, UK and Canadian markets to test related new features.

It is reported that merchants applying for the US shopping cart need to open a TikTok advertising account first , and then apply for US advertising qualifications. Merchants need to provide relevant information such as business licenses and Shopify independent website accounts when applying for qualifications. Other self-built website platforms are not currently supported.

After passing the qualification review, merchants will be able to bind a front-end TikTok account in the backend of Shopify. After binding, the TikTok account will have the short video trailer function and will display the product showcase interface.

Short video trailer function: Before publishing a short video, merchants can add a product link by clicking "add link" to add a shopping cart guide plug-in on the video page. After consumers see the product they are interested in, they can click the shopping cart link to be directed to the independent station platform shopping page.

Product showcase function: TikTok has designed a shopping “icon” entrance for the independent site link, and the account has added a product showcase function. The TikTok user profile page will display multiple products, and merchants can manage the products to be displayed in the Shopify backend.

At the same time , the TikTok sales channel has been added to the Shopify backend. Operations such as adding and removing TikTok showcase products, order logistics, and payment can all be performed in the Shopify backend.

In addition, TikTok will also provide merchants with detailed traffic statistics. Merchants can intuitively see the views and clicks of trailer videos through this function page, so they can manage their stores more conveniently.

At present, the shopping cart function has just been launched in the United States, and the application threshold is relatively high, and the approval rate may be relatively low. As TikTok products become more mature, the application review conditions will also change.

It is understood that the shopping cart function has not yet been launched for Chinese Shopify merchants. However, as the most popular social networking application abroad, TikTok's platform e-commerce function has attracted a lot of attention. Once the function is launched, a large number of merchants will join and consumers will have a brand new shopping experience.

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