Quick Look! Important Holiday Dates for Amazon Sellers to Pay Attention to in 2022

Below are the most critical dates that Amazon sellers need to pay attention to in 2022 , as well as the best time to ship inventory to Amazon. This will ensure that your products will not be out of stock and will help increase sales throughout the year.

January (Health & Fitness Products)

Sellers selling products in the health and fitness space should be prepared to offer coupons or discounts on their products to cater to the large number of shoppers looking to improve their fitness and health in 2022. ( January 1: New Year's Day; January 17: Martin Luther King (MLK) Day )

February (Valentine's Day + Super Bowl)

If you sell gift-worthy items, make sure your listings are optimized and have a list of Valentine’s Day-related keywords ready for your marketing campaigns ( February 14: Valentine’s Day). Meanwhile, sellers who sell sports memorabilia or items that are perfect for Super Bowl parties should also prepare marketing campaigns to attract more consumers to purchase ( February 13: Super Bowl Sunday ).

And you can start preparing for this year’s Prime Day this month!

March (Spring break for American students)

Bikinis and beach or pool floats will be popular as it’s the time for American students to celebrate spring break! In addition, sellers on the platform who sell travel products , pool party decorations , and products that can relieve alcohol-related hangovers will see a significant increase in sales in the next month. ( March 8: International Women’s Day; March 17: St. Patrick’s Day )

April (Easter)

Attention all sellers who sell items suitable for Easter baskets ! Make sure your listings are optimized in advance and consider using Easter-related keywords in your ads. This month, you can start preparing products and promotions for the back-to-school season starting in August . ( April 17: Easter Sunday )

May (Mother's Day + Memorial Day )

On Cinco de Mayo , sales of party supplies or margarita glasses will increase ( May 5: Cinco de Mayo ) ; sales of Mother's Day-related gifts will see a big explosion this month ( May 8: Mother's Day ) ; and popular items on Memorial Day include folding chairs , wine glasses, American flags, American flag-related clothing and almost all types of American flag-related products and gifts ( May 31: Memorial Day ) .

June ( Flag Day + Father's Day )

Rainbow flags, and anything celebrating gender, will be in high demand. Prime Day will likely be in June this year , as Prime Day 2021 is also in June. Keep an eye out for an announcement about Prime Day 2022. ( June 14: Flag Day ; June 19: Father's Day )

July (Independence Day)

Independence Day ! Like Memorial Day, American flag products are extremely popular during July. Data shows that more than 400,000 American flags were sold through Amazon in the three weeks leading up to July 4, 2021. Meanwhile , travel- related products and summer essentials will see a significant increase in sales in the coming month !

Start preparing for BFCM by securing inventory, and consider researching 3PL alternatives to ensure you have a Plan B in case any storage restrictions are imposed.

August (Back to School)

In the first few weeks of school , when back-to-school shopping is booming ( school equipment backpacks, laptops, backpacks, or other school essentials, etc. ), consider offering discounts to help your products stand out . ( August 16: Back-to-school day for most public schools )

September ( football season begins )

Football-themed party decorations, sports memorabilia , and more, all in September to prepare for the peak of the holiday shopping season ! ( NFL season begins on September 9 )

October (Halloween)

Halloween costumes , decorations, pumpkin carving costumes, fur boots and other Halloween-related products will see a big increase this month, so sellers need to prepare inventory in advance! Note that starting in October, Amazon's storage costs will increase. ( October 24 : Diwali ; October 31: Halloween )

November (Thanksgiving + Black Friday Cyber ​​Monday)

Starting this month , sellers are ready for Black Friday Cyber ​​Monday! Inventory and discount plans are in place, waiting for sales to surge! ( November 24: Thanksgiving ; November 25 : Black Friday ; November 26 : Small Business Saturday ; November 28 : Cyber ​​Monday )

December (Christmas)

Christmas supplies and gift items will usher in a big explosion! ( December 17: Super Saturday ; December 25: Christmas )

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2022

Important holiday dates