Winter products are about to hit the sales peak!

Winter in China came unexpectedly, and the temperature dropped sharply. Foreign countries will also usher in a cold winter. In fact, winter products have already started to be sold earlier, but since there is still some time before winter, the sales growth is not very obvious. Recently, the popularity of winter products has begun to rise rapidly.

However, foreign buyers have mastered our "seasonal sale" model very well and purchased some winter products in advance in the fall. Among them, outdoor sports products have the highest sales volume. For example, snowboards have become the "evergreen" among the hot items in recent years. During the Halloween promotion, they also took advantage of the popularity and sold well.

  Judging from the sales of major platforms in previous years, there is no doubt that winter clothing, shoes and hats , as necessities of the season, have always been at the top of the list. Cold-resistant products such as heaters, hand warmers, blankets, thermos cups, fireplaces , etc. are especially popular among consumers in Europe and the United States.

In addition, the epidemic has caused more time at home, making people yearn for outdoor life . Skis, sportswear, barbecue grills and other products are highly searched. The sales of barbecue grills and their accessories increased by 100% year-on-year at the beginning of this year , and the highest was close to 300% . In addition, according to Overstock.com's 2020 data, the sales of patio heaters in the northeastern United States alone increased by 1,150% , and the sales of outdoor furniture including outdoor heating lamps also increased by 225% year-on-year. This year, this type of product is expected to continue to grow.

Due to the ongoing epidemic, sales of protective products and cleaning products have not changed much due to the season. While daily necessities maintain sales, they are currently facing shortages. As Christmas approaches, related products are in a period of rising sales, among which Christmas clothing, decorations, and gifts are very popular.

However, sellers should be aware that some popular winter products carry the risk of infringement. We have mentioned some of them before, such as winter knitted hats and hand warmers, and the risk of appearance infringement is getting higher and higher. During the peak season, sellers should not only think about the explosion of orders, but also operate in compliance and smoothly.

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