Another Amazon seller’s account has been blocked and is facing prosecution!

Recently, Amazon joined forces with General Electric (GE) and Haier Group 's GE Appliances to   sued 16 third-party sellers on the Amazon platform, accusing them of selling counterfeit GE-branded water purifiers on the Amazon website .

Kebharu Smith, director of Amazon's counterfeit crime department , said that Amazon is committed to providing consumers with genuine goods on the platform, but these counterfeiters often collude with other criminal enterprises to sell counterfeit products on the platform, which seriously undermines consumers' trust in the platform. For the vital interests of retailers, brands, consumers and law enforcement agencies, these counterfeiting and selling behaviors must be stopped.

Amazon’s brand protection efforts focus on three key areas : proactive control, providing powerful protection tools for brands and rights holders, and holding counterfeiters accountable. These three key areas were fully demonstrated in this case. In order to protect the interests of consumers and the GE brand from being harmed , Amazon and the GE brand filed a lawsuit against the illegal seller .

It is understood that Amazon detected the counterfeit GE brand water purifiers through Project Zero and Brand Registry brand protection tools , and sent samples to GE Appliances for review. After Amazon and GE Appliances verified the counterfeit goods, Amazon immediately blocked the sales account of the illegal seller and proactively provided a full refund to consumers who purchased counterfeit goods. If consumers purchase products that do not meet their expectations, they will always enjoy the transaction protection of Amazon Mall , whether the product is sold directly by Amazon or by third-party sellers .

Genuine GE brand water filters are tested for compliance by GE Appliances and are filtered to the highest quality to remove impurities that are not visible in daily life , providing consumers with safe and clean drinking water. However, it is difficult for consumers to distinguish between genuine and fake water filters when purchasing them on a daily basis , so Amazon and GE are taking action to protect the legitimate rights and interests of consumers .

James Downey, senior director of water filtration at GE Appliances , said it is important for consumers to be aware of the risks of using counterfeit water filters. Counterfeit filters do not meet relevant quality and performance standards and cannot provide filtration. At the same time, non-genuine filters can also affect the use of water pipes and cause leaks .

Amazon has always cracked down on counterfeit products on the platform , so sellers must abide by the platform rules and ensure that the products are authentic when selecting products to avoid causing serious losses to the store due to selling counterfeit products .

Amazon Platform

Prosecution