With more than 10 million cumulative reviews, Korean fashion e-commerce ABLY is booming

A BLY , a fashion shopping app operated by A b ly Corporation , recently announced that the cumulative number of product reviews by users has exceeded 10 million.

A BLY is a "style fashion " online platform that recommends products that suit consumers' tastes and currently ranks first in Korea's fashion and clothing shopping app rankings. A BLY provides a "personalized recommendation service" that analyzes big data such as "products" and "purchase history" to connect various styles of products and users according to their tastes.

This record achievement comes just two months after the cumulative number of purchase reviews exceeded 8 million in December last year . This is an increase of about 800% over the same period last year , and the platform's product review accumulation speed is the fastest in the industry.

Recently, the growth rate of comments on A BLY has accelerated, with a new comment added almost every second . According to the current trend, it is expected that the cumulative number of comments on A BLY will exceed 25 million this year .

Strong growth, such as increasing the number of sellers and monthly users through expansion into non-fashion categories, has led to a surge in the number of product reviews.

Since its launch in March 2018, A BLY has accumulated more than 14,000 sellers, with an average of about 5,000 new products uploaded every day. The number of "product wishes" reflecting user tastes has also accumulated to more than 300 million, and has accumulated high-quality big data necessary for the development of "personalized recommendation algorithms."

The person in charge of A BLY said : "We will further improve the convenience of the program so that users can easily view customized product reviews in the future using our unparalleled technology. The introduction of personalized recommendation product services based on big data is becoming more and more popular, and customers can easily and quickly buy the products they want on A BLY . "

Since its launch in March 2018, A BLY has shown an extraordinary growth rate in the Korean online fashion platform market , with cumulative downloads of 19 million, cumulative transaction volume of 500 billion, and MAU of 3.9 million.

South Korea

Fashion e-commerce

Big Data