Regarding internal links for SEO, sellers need to understand these issues!

Google uses links to discover content on a website and to rank that content in search results. If a post or page has a lot of links, it is considered an important or high-value article , and the importance of links is evident .

Internal links are completely under the control of the seller, but many sellers may not be clear about their specific functions and how to effectively establish internal links. Here are 8 frequently asked questions about SEO internal links . Sellers, come and have a look!

1. What is the difference between internal links and external links?

Internal links refer to links between content pages under the same website domain name, which can also be called on-site links . External links are created on another website and linked to your website . External links are also called backlinks.

2. How do internal links help SEO?

Internal links distribute value more evenly and also help improve your page’s ranking in organic search :

--Signal value. Search engines will assume that your internal links indicate something you think is important.

--Signals relevance. The words used in a link’s anchor text help search engines understand what the page you’re linking to is about.

--Create relationships between pages. Two unrelated pages cannot link to each other , and internal links associate two pages together based on context .

3. Which pages should I link to?

Sellers need to link to the page you want to rank. The higher you want this page to rank, the more links you need to the page.

4. Where should internal links be placed?

Links come from pages with higher value, such as the home page and higher-level category pages.

Sellers can also create contextual links within the body of their pages, such as linking from a paragraph on your homepage to your most important category pages.

5. How many internal links should a page have?

Internal links should be kept at a reasonable number , but there is no clear limit on the number. Generally, it is three to four. Marketing expert Neil Patel believes that this depends on the length of the post.

In addition, sellers should ensure that the links they add are relevant to the content and helpful to users.

6. What should the link text be?

The visible portion of the link (called the "anchor text" or "link text") should be a relevant keyword or phrase. Avoid "learn more" and "click here" unless you want to rank for it.

7. Should I link from my blog to my e-commerce site?

Blogs or other content should link to your e-commerce pages and vice versa. Links from high-authority pages have the most value.

8. How to create internal links in HTML?

As shown above, a basic HTML link consists of an anchor tag , a URL, and anchor text.

In summary, internal links are an important part of link building, and sellers should also give full play to the role of internal links to improve the ranking of the website .

Sellers who want to join the group for communication, please add the editor’s WeChat Ennews_, and we will pull you into the independent station seller communication group!

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