Online sales increase 150%, Canada's EQ3 accelerates e-commerce pace

Recently, Canadian home furnishing e-commerce EQ3 stated that since better inventory transparency on the website can give consumers a better shopping experience, it will update information about inventory on its website, such as information ready for shipment, product manufacturing time, delivery time, etc., so that consumers know when the product can be delivered.

Improve inventory transparency

The president of EQ3 said that he hopes to provide consumers with all the information they want to know. In this way, it will not only help to more accurately predict consumers' psychological needs, but also meet consumers' expectations to improve the website's online shopping experience.

In fact, when customers go to the store to order furniture, they will want to know when the furniture can be delivered. Data shows that in 2020, the waiting time for custom-made furniture pieces was 12 to 14 weeks, and after the implementation of this measure, the waiting time for customers may be shortened to six to eight weeks.

EQ3 said it hopes to provide consumers with the knowledge they need, both online and offline. Since EQ3 does not produce lighting and carpets, these products are produced overseas and may take a long time. Through the inventory transparency program, the out-of-stock or production date of the product can be listed on the website to reduce consumer expectations.

Online sales increased 150% in 2020

Relevant data show that EQ3's online sales increased by 130% in 2020. It is reported that this is related to its investment in its digital business since 2018, such as strengthening last-mile delivery, automating processes, and using ERP systems for real-time distribution of orders.

In addition, EQ3's downtown store traffic has fallen by 50% since the outbreak of the new coronavirus, and the company's best stores were closed during Black Friday, causing its offline sales to plummet.

In late 2020, the company plans to launch consumer-facing services such as interior design consultations and room planning through its website and Zoom to help people design at home. EQ3 said it hopes to reduce the number of returns from online customers through these services to meet people's demand for luggage and accessories.

Canada

EQ3

Online sales