SHEIN becomes the world's most downloaded shopping app in 2023!

Recently, Data.ai, an internationally renowned organization, released the "2024 Mobile Market Report".

The report shows that SHEIN, a well-known cross-border e-commerce platform in China , has once again become the world's most downloaded shopping app after topping the list in 2022. In the same list, Temu, Amazon and AliExpress ranked second, third and ninth in terms of downloads respectively.

The report also investigated the active users of shopping apps. In this list, Amazon ranked first, SHEIN ranked fourth, up three places from 2022. Lazada, Aliexpress and Temu ranked fifth, seventh and twelfth respectively.

In the user penetration rankings, SHEIN also ranked fourth, but rose four places from the previous period. Lazada, Aliexpress and Temu ranked fifth, eighth and twelfth respectively.

In addition, SHEIN also became the only Chinese brand on the list of the "Top 10 Fastest Growing Brands in the United States" survey report recently released by Morning Consult, a well-known American consulting firm . In addition, SHEIN was also selected as the second in the "Top 10 Fastest Growing Brands among Millennials in 2023".

Combining the two lists, we can see that SHEIN has gradually become a favorite of American consumers. In particular, older consumers, Generation X, baby boomers and millennials are more interested in SHEIN. In addition, SHEIN also dominates the core audience of Generation Z.

Unlike other platforms, SHEIN has built its own clothing brand of the same name from the very beginning, which is very popular among consumers. After surpassing brands such as Nike, SHEIN has also become the clothing brand with the largest search volume on Google.

SHEIN also launched a platform model in May last year, opening its arms to third-party sellers. The dual-engine development model of "self-operated brand + platform" has also made SHEIN more competitive. According to foreign media reports, SHEIN's revenue in the first three quarters of 2023 reached US$24 billion, an increase of more than 40%.

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