Average sales of $200,000! Amazon releases data on third-party sellers in the US

Amazon is facing greater scrutiny as the controversy over its preference for its own brands intensifies after the Indian incident. In this context, Amazon released data on third-party sellers in the United States to prove their "booming" in the e-commerce market , and also emphasized the growth of its services for third-party sellers and its increasing investment in the market.

Amazon began to allow third-party sellers in 2000. Currently, third-party sellers account for 60% of Amazon’s total sales .

According to data released by Amazon, in the 12 months ending August 31, the average sales of third-party sellers in the United States was $200,000, up from $170,000 in the same period last year. During this period, American sellers sold more than 3.8 billion products, compared with 3.4 billion in the same period last year.

Amazon has nearly 2 million small and medium-sized sellers worldwide , with more than 500,000 in the United States. Last year, there were about 200,000 new sellers, a 45% increase from 2019. Amazon also said that "selling on Amazon has provided a lifeline for small sellers during the epidemic."

In addition, about half of the 500,000 sellers on Amazon's US site use Amazon's logistics services, and sales of sellers using FBA have increased by an average of 20% to 25%. As sales grow, third-party sellers on the Amazon market have created a total of 1.8 million jobs.

All of these points are conveniences provided by Amazon to third-party sellers.

In addition to products from third-party sellers, Amazon also sells its own products under the AmazonBasics name as well as other brands. Many sellers complain that Amazon unfairly competes with third-party sellers on its platform, and that increasingly automated account suspension and appeal processes hinder the business development of third-party sellers.

This controversy has been going on for a long time, and the Indian incident has pushed it to a climax. After the incident, a representative of Amazon's customer side said: "People will occasionally see speculation around short-term, profit-oriented actions, but Amazon will not do this. It doesn't make sense because we have long-term partnerships with our sales partners. "

Technology giants such as Amazon have always been the focus of antitrust. After this incident, Amazon's own brands will also face stricter scrutiny.

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