Attention! Korea Online Shopping Association submits opinion on the Game Law

Recently, the Korea Online Shopping Association submitted an opinion letter to the National Assembly, expressing concerns about all amendments to the "Law on Revitalization of the Game Industry" proposed by Democratic Party lawmakers .

Since the outbreak , people's interest in games has continued to increase, the gaming industry has developed rapidly, and the distribution and food industries are conducting various collaborations with well-known gaming brands. Products such as food, clothes, stationery and daily necessities are being released, and sales advertisements for the corresponding products are often posted on various online shopping malls.

In this situation, the Korea Online Shopping Association expressed great concern. They believe that the revised bill is overly restrictive on advertising, which is unreasonable for the online shopping industry because advertising revenue accounts for a large proportion of its revenue structure, and doing so may subject it to more restrictions.

It is reported that it is very rare for the Korea Online Shopping Association to submit an opinion on the revised Game Act. The association believes that recently, businesses related to games in various fields such as education and finance are becoming active. In this case, online shopping industry operators may become targets of attack if they are not careful .

Recently, bills such as the Online Platform Act have deepened conflicts within and outside the Congress and the industry. Online shopping industry operators have been subject to overlapping legal restrictions due to existing laws such as the Electronic Commerce Transaction Act, the Label Advertisement Act, the Information and Communications Network Act, and the Youth Protection Act.

The association criticized that if the "Game Law" of the Culture and Sports Commission is added, the fatigue of the domestic e-commerce market will be aggravated due to excessive regulation, and corporate investment and management activities will be reduced, which will have an adverse impact on the entire industry .

The association pointed out that the amendment to the gaming law must be comprehensive, that ambiguous concepts violate the "principle of clarity" in the Constitution , and that double punishment with other laws violates the "principle of prohibiting excessive behavior . " They suggested that the bill should be amended to suit the purpose of legislation , and that excessive regulation would cause controversy.

A person related to the association said : "For the amendment to the Game Act, not only the game industry, but also the seemingly completely unrelated online shopping industry has raised objections , and many relevant people have said that there are problems with the amendment bill . "

He went on to say : “ We are deeply concerned about the amendment because it does not reflect the particularities and realities of the industry and will cause relevant industries to be implicated due to incorrect amendments. ”

Korea. Online Shopping

Submissions