TikTok's advertising coupon program expands to help sellers get more traffic!

Previously, TikTok and BigCommerce, an independent website building platform for foreign trade e-commerce , cooperated to launch a new advertising coupon program. It provides advertising credits to merchants participating in the program on BigCommerce . Recently , BigCommerce announced that it will expand the scope of this advertising coupon program to France, the Netherlands, Italy and New Zealand.

To participate in this ad coupon program, eligible merchants on the BigCommerce platform need to spend $300 to receive $1,000 in ad credits.

This advertising coupon program has been launched in the United States, Canada, the United Kingdom and Australia, and has received a good response, increasing sales of stores that purchased the advertising coupons.

BigCommerce merchants who use this ad coupon can use the TikTok ad manager to recommend the merchant's videos; they can establish real connections with consumers; merchants can maximize their return on ad spend through smart advertising; through Douyin shopping, merchants can create a shoppable tag on their account that directly links to the online store checkout page, making it easier for consumers to search and purchase.

With TikTok ’s shopping model, BigCommerce merchants are able to use their brand’s personality to connect with customers, attract new shoppers, and drive traffic to their stores.

BigCommerce Asia Pacific Vice President and General Manager said that TikTok has proven to be an increasingly important channel for e-commerce and an innovative way for consumers to discover brands. As BigCommerce makes significant progress in international expansion, it remains committed to helping merchants of all sizes sell their products and reach more new audiences for them.

TikTok currently has more than 1 billion users, and the huge traffic also hides unlimited business opportunities. BigCommerce cooperates with TikTok to help merchants promote their products to more than 1 billion people, making it easier for sellers to advertise on the platform.

TikTok   Shopping is currently only being piloted in selected countries or regions . BigCommerce plans to expand the program to other countries and markets in 2022 , so that sellers in more countries can enjoy the benefits brought by TikTok traffic .

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