With annual consumption exceeding US$21 billion, Muslim clothing is expected to explode in sales!

For the Southeast Asian e-commerce industry, Ramadan is one of the important nodes of the year. It is not only a festival for Muslims, but also a great opportunity for sellers to increase their orders!

Clothing becomes popular in Ramadan

Indonesia is one of the countries with the largest Muslim population in the world. During the Ramadan every year, the purchasing power of Indonesian Muslims rises sharply, and the demand for various commodities surges. Among them, Muslim clothing is a hot item.

As we all know, the trend of Muslim fashion in Indonesia has increased in recent years, and Indonesia has become the world's third largest consumer of Muslim clothing, with annual consumption exceeding US$21 billion (300 trillion rupiah). In addition, it is expected that by 2024, global Muslim clothing consumption will reach US$402 billion.

Data shows that the number of people searching for fashion categories on Google began to increase in the first week of Ramadan 2020 and peaked in the third week.

Tokopedia, the most popular e-commerce platform in Indonesia, achieved outstanding results during Ramadan 2019, with the total merchandise volume soaring to US$1.3 billion , setting a record high. It is reported that a total of 5.9 million consumers participated during the Tokopedia event .

Southeast Asian consumers’ shopping habits during Ramadan

The Southeast Asian Shopback platform once analyzed the online shopping habits of Indonesians during Ramadan and came to the following conclusions ↓

1. Non-Muslims have strong purchasing power

Shopback 's survey found that Muslims are indeed the main consumer group during Ramadan, but non-Muslim groups are equally interested in online shopping. 97.7% of respondents said they are looking forward to the Ramadan promotions launched by various platforms.

2. Online shopping time period

In the survey, 37% of respondents said they would browse e-commerce platforms between midnight and 5 a.m. , and 51.1% of respondents said they were accustomed to browsing platform products in the evening .

Sellers should pay special attention. The survey shows that 19.8% of respondents will start shopping about four weeks before Iftar, 29.2% of respondents said they will shop three weeks before Iftar, and nearly half of the respondents (about 41.6%) said they will shop in the first two weeks.

3. Among the popular categories, clothing is the most popular

According to the survey, electronic products, home appliances, necessities, food and beverages are all hot-selling categories during Ramadan, among which clothing is the most popular among consumers .

Among the many clothing products, the sales volume of robes, headscarves and men's shirts is very considerable, among which footwear products have the highest sales volume.

4. Online shopping expenditure

In general, consumers' purchasing power is very strong during Ramadan, but there are significant differences in their planned spending. In the survey, 64.4% of respondents planned to spend 500,000 rupiah and 34.4% planned to spend 5,000,000 rupiah.

In general, clothing products have been quite popular during Ramadan in recent years. Interested sellers can use this as a reference to understand and combine consumers’ habits and preferences. It will not be difficult to achieve explosive sales!

Southeast Asia

Ramadan