Sellers’ new trick to solicit reviews: Donate a football for each review

Sellers have been working hard to get users to leave reviews and increase order conversion. Previously, when the review request cards were exposed, many big sellers were once dragged into the abyss, and some even ended up unable to recover.

Recently, foreign media reported that some sellers are still placing review request cards and exposed the seller’s new trick of requesting reviews, so much so that many sellers said it was too novel and they had a new “role model” to learn from.

It is understood that the seller mainly sells sports products and is a relatively well-known seller. On Amazon, many of the seller's products are ranked first in the BSR of small categories and are very popular.

What attracts attention to this seller is not only the best-selling products, but also the comments below the products. Although the seller has many products, there are thousands of comments below each product. For example, a popular sports product priced at $99.99 has more than 20,000 comments and monthly sales of up to 6,000.

With such a high number of reviews, some people are curious about what the secret of this seller is?

A consumer revealed that the product package sold by the seller contained a review card. It was designed like a ticket, with various balls and athletes printed on it. The text part was not like the regular review request card that asked the seller to leave a review and receive cash back and generous rewards. Instead, it said: "For every review posted, the brand will donate a football, rugby or basketball to a cooperating charity."

At the same time, the card mentioned that it hopes the product can meet the user's expectations. If the user is not satisfied, before leaving a negative review, he can send an email and the seller will do everything possible to satisfy the user.

Compared with previous review request cards, the content of this card does not mention asking consumers to leave positive reviews, nor does it mention the platform Amazon, let alone the so-called five-star reviews. It also contacts the seller in advance before they want to leave a negative review to avoid the feasibility of leaving a negative review.

For users, this new way of asking for reviews is undoubtedly novel, and it is also very likely to attract a group of fans who love sports. Judging from the product reviews of this seller, this new way of asking for reviews has undoubtedly been recognized by a large number of buyers, and many consumers will indeed increase their reviews because of this charitable way.

However, this charity-based review model is likely to have violated Amazon's relevant policies.

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