Advent calendars spark festive mood as search volume surges 4,700%

Black Friday has passed and Christmas is coming. When it comes to Christmas, the first thing that comes to mind is Santa Claus, gifts, greeting cards, etc. However, in foreign countries, consumers have already begun to look forward to the festival, and a favorite advent calendar (Christmas countdown calendar) carries many expectations.

It is understood that the search volume of Christmas advent calendars on many e-commerce platforms has increased since the beginning of September. According to existing data, in the past three months, for Etsy, the search volume of crystal calendars in its Christmas advent calendars has soared by 4708%, wax melting calendars have increased by more than 280%, and pet calendars have increased by more than 130% .

On Amazon, the Advent pet calendar is currently at the top of the list. The calendar generally starts counting down from December 1st, and each date contains different holiday riddles and game activities. The animals in the pictures are cute and interesting, and the prices range from ten dollars to several dozen dollars.

Children's Christmas calendars also rank high, with many of the design elements in the calendars featuring Christmas stockings, snowmen, elks, unicorns, etc. Some products have a 100% five-star rating . Christmas hasn't arrived yet, but the atmosphere is already overflowing.

The Advent calendar that is popular among foreign consumers is actually a calendar that counts down to Christmas day from a very early stage in preparation for the arrival of Christmas, so it can also be said to be a Christmas countdown calendar.

Advent is held on the four Sundays before Christmas. From a spiritual perspective, it celebrates the birth of Jesus on Earth and is also a preparation and expectation for the second coming of Christ. It is reported that Advent in 2021 has begun on Sunday, November 28, and each Sunday has a different spiritual theme, usually including the ceremony of lighting Advent candles to welcome Christmas and the birth of Jesus.

In addition to advent calendars, other Christmas-related products, such as gifts, greeting cards and clothing, have also been searched for since earlier, which shows that foreign consumers attach great importance to this festival. Although some sellers' Black Friday performance was not satisfactory, Christmas is still worth looking forward to.

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