In the first quarter, overseas revenue increased by more than 71%, and the export of small household appliances is booming!

Xinbao Co., Ltd. ( 002705) is an A-share listed company of electrical appliances with "Donlim" as its core independent brand. It is a leading enterprise in the export of small household appliances in the world. Its main business includes professional development, design, manufacturing and sales of kitchen appliances, home care appliances, baby appliances, health and beauty appliances, smart appliances and electrical accessories. Its products are mainly exported to Europe and the United States, and have now entered more than 100 countries and regions around the world.

Recently, home appliance giant Xinbao Co., Ltd. ( 002705) released its 2020 financial report and 2021 first quarter financial report. The impressive data made us feel the charm of home appliances going overseas.

Annual revenue exceeded 13.191 billion yuan, and Xinbao shares achieved a new high in performance

From its 2020 financial report, it can be seen that Xinbao's overall operating performance has reached a new high. Xinbao achieved operating income of 13.191 billion yuan for the whole year, a year-on-year increase of 44.57% , and realized a net profit attributable to shareholders of listed companies of 1.118 billion yuan, a year-on-year increase of 62.73%.

Among them, the operating income of small household appliances industry accounted for 98.03% of its total income , reaching 12.931 billion yuan , which is its main source of income. In addition, the sales volume last year exceeded 135 million units, which seems to indicate that the prospects of the household appliances industry are very good.

Xinbao shares has its own sales business both at home and abroad, and overseas is its main battlefield, accounting for 77.13% of its operating income, reaching 10.174 billion yuan .

From this, we can see that foreign consumers love Chinese-made electrical appliances. Affected by the epidemic, overseas consumers have a great demand for home appliances, and Chinese-made products have been strongly recognized by overseas consumers. Many companies have seen explosive orders, and Xinbao is one of the big sellers.

The home appliance market will reach $230 billion, and sellers are scrambling to enter the market

At present, with the promotion of the new crown vaccine, the epidemic is gradually under control. Overseas consumers' consumption demand may be weak for a certain period of time, and the performance of related sellers will also be affected.

However, judging from the first quarter report of Xinbao Shares, its performance growth is still very rapid, and home appliances are still popular overseas. Xinbao Shares' first quarter 2021 financial report shows that in the first quarter, the company achieved operating income of 3.21 billion yuan, a year-on-year increase of 64.09% ; and achieved a net profit attributable to shareholders of listed companies of 170 million yuan, a year-on-year increase of 36.80%.

According to data from Statista, a data research organization , the global sales of small household appliances are expected to exceed US$230 billion by 2025. The overseas market has huge demand for household appliances and a broad sales market, which is a good choice for sellers.

At present, more and more sellers have begun to enter the home appliance market. It is reported that by the end of last year, the annual cumulative export value of home appliances reached 83.7 billion US dollars , an increase of 18%, the highest growth rate in nearly 10 years. For sellers who have not yet entered the market, it may be a good opportunity.

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Home Appliances

Xinbao shares