In 2021, Russian e-commerce developed rapidly, with transaction volume increasing by more than 90%!

According to preliminary estimates by Data Insight analysts , the transaction volume of the Russian e-commerce market will increase by more than 90% in 2021, and the e-commerce transaction value will increase by nearly 45%. By the end of 2021, the transaction volume in Russia's e-commerce sector is preliminarily estimated to be 7.8 trillion rubles ( excluding cross-border business ) .

The epidemic blockade policy in the spring of 2021 has become a driving force for the growth of e-commerce in Russia. Boris Ovchinnikov said: "The scale of the growth of the Russian e-commerce market is huge, and this growth is caused by changes in the consumption habits and behaviors of millions of buyers and changes in the strategies of tens of thousands of companies . Individual events cannot obviously cause this trend. "

It is reported that the events that have the greatest impact on Russian e-commerce in 2021 are the increase in the number of e-commerce sellers and consumers caused by the spring epidemic and the successful IPO of the Russian e-commerce platform Ozon . A spokesperson for the Ozon press service said that by the end of 2021, the company's total merchandise sales are expected to increase by 120%.

Meanwhile, Data Insight also shows that the fastest growing sector in 2021 is the e-grocery sector . The market had 242 million online orders and sales of 337 billion rubles in 2021. Analysts say this figure could triple by 2024 .

In fact, food and medicine also grew very strongly in the Russian e-commerce market in 2021. RNC Pharma calculated that sales of Russian online pharmacy chains increased by 24% in the first quarter of 2021 , exceeding the level in the first quarter of 2020. Online pharmaceutical sales are expected to exceed 100 billion rubles by the end of 2022 .

Sales of other "daily" product categories such as pet products, beauty and health products, and children's products are also increasing. This shows that online shopping is becoming an important part of Russian people's daily life. Russian consumers are constantly trying new categories on e-commerce platforms , and the increase in purchase frequency has also led to the continuous development of the e-commerce market .

According to Data Insight , if there is no serious macroeconomic shock, the Russian e-commerce market will maintain its growth trend in 2022. And in some major growth areas, the growth rate will not be lower than that in 2021.

Pavel Glukhov, GR director of SberMarket, said that although growth is an inevitable trend , there is still a lot of room for improvement in the Russian online market . As consumers get used to online shopping, they will have higher requirements for delivery services . Pavel Glukhov believes that developing express delivery services and ensuring fast and high-quality delivery are the current priorities of Russian e-commerce platforms.

Russia

E-commerce