With a new direction in product selection, Amazon Germany’s vacuum cleaner sales increased by 30%!

Using a vacuum cleaner to clean daily household hygiene saves us a lot of time and energy. And with the advancement of technology, vacuum cleaners that take up little space and are easy to operate are becoming more and more popular among consumers. Especially during the epidemic, many people pay more attention to hygiene, which also drives the sales of vacuum cleaners and other cleaning products.

According to the latest report from marketing agency metoda, there were 1.6 million orders for vacuum cleaners on Amazon Germany in the first half of 2021. The average price of vacuum cleaners was about 149 euros, generating a total sales of about 237 million euros. In 2021, vacuum cleaner sales on Amazon Germany increased by 30%.

Among them, the brands with relatively good sales are AEG, Philips and Miele, with sales of 8%, 7% and 6% respectively. In addition to these familiar brands, more and more brands are joining the vacuum cleaner field.

According to statistics from Amazon Germany, upright vacuum cleaners account for 25% of orders, which is a large proportion. Robot vacuum cleaners account for 31% of sales due to their high prices, with an average price of about 247 euros. The average price of most other products does not exceed 100 euros, accounting for 46% of sales. Vacuum cleaners priced between 150 and 250 euros are the most popular among consumers.

According to the search habits of German consumers, 65% of consumers do not search with specific brands in mind, and the top search keywords include "vacuum cleaner"; 35% of people search with brand-related keywords, among which Dyson has the largest search volume, accounting for 28% of brand-related search traffic.

Data shows that global vacuum cleaner revenue in 2020 was approximately US$5,111.1 million, and is expected to reach US$9,309.8 million in 2026, with a compound annual growth rate of 16.2% from 2021 to 2026.

Due to the rapid development of the e-commerce market in recent years, as well as the development of informatization and supporting logistics infrastructure, the integration of home appliances and e-commerce models has continued to deepen. The demand for home appliances such as vacuum cleaners has also continued to rise at home and abroad.

In general, the vacuum cleaner market is still relatively fragmented. Top brands have high visibility on the search results page, and other brands have very fierce competition for advertising on the search results page of Amazon Germany, which also makes the best seller list brands fluctuate greatly. In addition to the top brands, there are many unknown brands that try to use paid advertising to sell products and build brands.

Amazon Germany

Vacuum cleaner