AliExpress merchants usher in a "super explosion day": I'm so excited to see AliExpress during the European Cup!

As the European Cup started, Chinese cross-border merchants ushered in a "super boom day".

In Jimei District, Xiamen, the warehouse of a certain e-commerce company is bustling with people of all ages. Piles of football gloves of different colors are quickly packed into parcels, which will then be sent to trucks and planes to be quickly delivered to overseas consumers. By signing up for the "Super Explosion Day", the sales of football products at a certain e-commerce company have grown rapidly.

Photo: European Cup + Super Breakout Day, all AliExpress merchants pack football gloves

Founder Mr. Zhang excitedly said: During the recent European Cup, the registration for the "Super Explosion Day" had a very obvious stimulation on product sales.

Five years ago, Mr. Zhang was a cross-border e-commerce operator working for other brands, but now he has transformed into an entrepreneur on AliExpress. The company's products focus on the hot sports fitness and outdoor camping industries in recent years, and its sales on AliExpress have been good.

This year, Mr. Zhang was keenly aware of the business opportunities brought by the European Cup and decided to explore a new track in football training supplies. And by signing up for the "Super Breakout Day", the relevant products quickly opened up the market on AliExpress. Recently, after signing up for the "Super Breakout Day", the sales of football gloves developed by the company increased by 13 times month-on-month in one month!

Mr. Zhang said, "It was such a coincidence that I just started selling football products when AliExpress sponsored the European Cup and also found David Beckham as the spokesperson! It was really like someone handed me a pillow when I was sleepy. Now I watch the games every day, and when I saw the AliExpress advertisement during the European Cup, I knew that my business would be stable this year!"

Photo: AliExpress advertisements show exciting moments of this European Cup

The "Super Explosion Day" coincided with the European Cup, giving confidence to many sports goods merchants like Mr. Zhang. The sports binoculars produced by a Quanzhou optoelectronics technology company allow the audience to better appreciate the delicate footwork of the players on the field. After the European Cup started, merchants seized the opportunity of the game and decisively signed up for the "Super Explosion Day", and the sales of binoculars increased rapidly by 152%.

Riding on the hot atmosphere of the European Cup, AliExpress's 2024 key project "Super Outbreak Day" has been fully launched and is open to all managed sellers. The exposure of the winning products on Super Outbreak Day can increase by 6 times compared to normal. It is understood that in the past few months of trial, 60,000 products have seen a 200% increase in sales due to participation in the "Super Outbreak Day". In addition to AliExpress, products can also be sold simultaneously on multiple platforms such as Lazada and Daraz.

AliExpress

European Cup

Super Breakout Day