What is Amazon Basics? Amazon Basics Review, Features

Amazon's own brand (Amazon Basics) is a project launched by Amazon in 2009. The initial products mainly include charging cables, sockets, batteries and other electronic consumables and small household items. It focuses on low prices and high quality. As of now, AmazonBasics' product categories have expanded to kitchen supplies, bedding, computer accessories, mobile phone accessories, office supplies, and sports and outdoor products.

Advantages

1. Generally have higher profit margins and are suitable for using Amazon FBA.

2. Have strong control over the entire sales process.

3. Be able to establish your own brand reputation and drive sales of other brand products through the hot sales of one product.

4. No need to compete with other sellers for the Buy Box.

5. It is easier to sell on other platforms.

Disadvantages

1. The initial investment will be relatively high.

2. Promoting a brand is a long process, and you need to make the product listings and pictures yourself.

3. A lot of time will be spent on operations in various links, and you may have to go through a period of losses.

effect

1. Gain loyal followers. A private label strategy can help brands gain loyal followers. For example, Beard Brand has built a strong community for its products, and some private label sellers have found themselves accumulating a lot of repeat customers.

2. Make up for the price gap in the market. There are many high-quality brand products on the market, but the prices are also high. Private brands can provide people with more favorable prices while ensuring quality, which just caters to the needs of a certain consumer group. It has also become a major advantage for private brand sellers to gain market share. Sellers who intend to launch their own brands must pay more attention to the price gaps in their own markets.

3. There are higher profits. Private label retailers usually purchase products directly from manufacturers, or even manufacture them themselves. The profit margins may be higher than those of some well-known international brands.