The demand for clothing in Europe and the United States has changed, and big brands have taken action

During the pandemic, people have become accustomed to wearing casual clothes. Now that office work has gradually resumed, according to surveys, office workers in many parts of Europe and the United States no longer wear formal suits as before. Ties and high heels have been eliminated, and people prefer casual, comfortable and stylish styles. This phenomenon is common in Europe and the United States.

In a UK survey , more than a quarter of people said they would continue to dress less formally even when they return to the office, and almost a third planned to try out different styles.

" After staying at home for so long, I prefer clothes that are comfortable but also fashionable enough to wear out, " many respondents shared this thought.

For men, the most obvious is the reduced demand for ties ; previously, it was unthinkable for a man to wear a sports shirt to the office, but now it seems unsurprising.

According to a survey by the external network , the demand for comfortable office clothes surged in the summer , and this demand increased again in September as customers returned to the office and attended business meetings .

Naturally, major clothing brands have also noticed this trend and have launched new series for resumption of work. For example, well-known brands such as Zara, Mango and H&M have highlighted casual pants, shirts, and various sportswear on their websites.

H&M 's fashion consultant also said, "After getting used to staying at home, people will want to dress up when going out, but everyone is used to comfort. Consumers prefer unlined suit coats and jackets, loose trousers and knitwear, which are comfortable and fashionable."

Many designers have also changed the style of matching high heels, preferring to focus on dresses, fashionable home clothes and sneakers .

In addition to changes in clothing styles, American clothing may also see price increases . It is reported that local cotton prices in the United States have hit a record high. In the past two weeks alone, cotton prices have soared by 22%, setting a record high since 2011. Coupled with the tight supply chain, clothing may face the problem of price increases.

People's shopping habits will vary in different periods, and sellers must also conduct market research and arrange strategic layouts reasonably.

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