Amazon negative reviews have a high weight, and seller ratings are declining...

Speaking of reviews, Amazon has made quite a few big moves recently. At the end of last year, Amazon shut down the review reply function; in March this year, Amazon announced the cancellation of the early reviewer program.

In the past two days, the review area has been in turmoil again. Many sellers have reported that the weight of recent negative reviews is too high, and the ratings have dropped to a point where they are unbearable↓

Seller A originally had a five-star VP , a four-star VP , and a five-star direct review , but then a one-star VP came and his score dropped directly to 3 points .

Seller B received a one-star negative review, and the rating dropped to 4.3. Then, he received five consecutive five-star positive reviews, three of which came with pictures, and the rating was still 4.3. Not only that, after receiving a one-star rating , the rating went straight to 4.2 ...

Seller C received four reviews for a new product, one of which was a negative review and had a weight of 75%. How can he get this score up?

However, the matter is not over yet . Another seller said that a new negative review had only one like , but it was pinned to the top . Isn't this just pushing buyers away ...

Judging from the feedback from these sellers, the saying "one bad review ruins everything" is not an exaggeration! At present, the reason for the above situation is still unclear. It may be caused by competitors, or Amazon may have adjusted the rules again.

Data shows that buyers using Amazon will check an average of 9.6 customer reviews during the shopping process ( 48% of buyers check 3 to 9 reviews ; 37% of buyers check 10 or more reviews) , which shows the importance of reviews.

Precisely because of the importance of Reviews, “brushing orders” has become the choice of many sellers, and even the saying “Amazon cannot do without brushing orders” has been derived.

However, the editor recommends that all sellers be cautious. Fake orders have always been within the scope of Amazon’s strict crackdown, and accounts have been blocked due to fake orders in waves.

Recently, the editor saw that another seller was blocked for false orders. He wrote one appeal letter after another, but received no response from Amazon.

There was a seller who spent thousands of yuan to buy a template from a service provider. His account was restored after appeal, but he suffered a lot of losses in the process. There was also a seller who appealed three times and finally got his account back. The appeal letter he wrote really explained the "process of committing the crime" clearly...

It is understood that in the complaint letter, the time of fake orders, the amount of fake orders, how the fake orders were made, the payment records of the fake orders, the order numbers of the fake orders, the names of the customers of the fake orders, etc. must be sorted out. How many sellers involved can Amazon find out by following these clues? The picture is really unimaginable ...

In the final analysis, compliance is the general trend, and sellers must also follow the development trend of the platform. Good products are our confidence. Sellers must control the quality and actively solve buyers' problems to obtain more good reviews through formal channels.

Amazon

Negative reviews

Fake orders