SHEIN to re-launch during Amazon India Prime Day

On July 15, according to local Indian media reports, Amazon India will hold a two-day membership day on July 26 and 27. At that time, SHEIN , a major Chinese independent website , will also re-enter the Indian market to participate in this membership day.

It is worth noting that SHEIN is not entering India as an independent platform this time, but is displayed on the Amazon Prime Date page , selling products as an Amazon seller, but this also marks SHEIN's return to the Indian e-commerce platform .

Ashutosh Dabral, chief product officer at fintech company Moneytap, tweeted: SHEIN's appearance on Amazon's portal will help Amazon capture some real fashion market share.

The Indian people also warmly celebrated SHEIN 's return. The Internet and social media were full of posts celebrating SHEIN's return . Even Tinder India users expressed their welcome.

Surveys show that SHEIN is very popular among the Indian people. In an interview in July last year , Indian singer-songwriter Darshana Kashyap expressed her preference for the platform.

But SHEIN 's debut will also have an impact on other fashion retailers in India, such as the British Urbanic , which has become a shopping paradise for cheap fashion in India during the period when SHEIN was suspended , but now that SHEIN is about to return, it will inevitably affect the company's sales.

As for why SHEIN is so popular in India, the report mentioned that on the one hand, the products on the platform are low-priced, and on the other hand, its products are updated very quickly.

It is reported that due to the geopolitical tensions with China and India , the independent site SHEIN and other Chinese applications (about 250) were banned by the Indian government as early as June last year . It was not until July 11 last year that SHEIN officially stopped accepting new orders from India.

In addition, the ban issued by India last year not only stopped Chinese-related applications, but even the popular Korean game "PlayerUnknown's Battlegrounds" (PUBG) was banned due to its relationship with China's Tencent Games.

On the other hand, TikTok has been trying to re-enter the Indian market since last year, but has not been successful. In early January this year, the company tried to enter the Indian market here, but unfortunately failed again and had to lay off a large number of employees.

SHEIN

India

Amazon