What is emarketer? emarketer Review, Features

eMarketer is a 93%-owned subsidiary market research company that provides insights and trends related to digital marketing, media, and commerce.

Serve

1. Company subscription

• Subscribers can access eMarketer's data through a web-based client portal. In the database, analysts, forecasters and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, webinars and videos. eMarketer collates, compares and correlates information from around the world to provide a macro understanding of digital trends related to advertising, marketing, media and business.

2. eMarketer Daily

• "eDaily" is a free email newsletter with a circulation of over 120,000. This newsletter covers selected pieces of the latest analysis from eMarketer. Topics include trends in mobile, social, and online advertising.

Covered industries

1. Cars

2. Consumer goods

3. Financial Industry

4. Media and Entertainment

5. Healthcare and medicines

6. Retail

7. Business

8. Technology

9. Telecommunications industry

10. Travel

area

1. Asia Pacific

2. Central and Eastern Europe

3. Latin America

4. Middle East and Africa

5. North America

6. Western Europe

Corporate Culture

We are the authoritative source of independent analysis of vetted and transparently sourced data. We enable our clients to make educated decisions and take immediate action. By blending agility and rigorous methodology, Insider Intelligence provides our clients with deep insights into today’s digital leaders and tomorrow’s emerging power players.

Development History

-In 1996, eMarketer was founded.

In 1999, Ad Age and eMarketer jointly produced the first comprehensive report on online advertising.

-In 2004, eMarketer became profitable.

-In 2011, co-founder and former CEO Geoff Ramsey received the AD:Digital Marketing Technology Industry Achievement Award.

-In 2012, a private investment firm acquired a minority stake of $25 million.

-In 2013, eMarketer's headquarters moved to 11 Times Square.

-In June 2016, it was acquired by Axel Springer for $242 million.

-In 2018, eMarketer added logistics, transportation, and health sections.

-In 2019, eMarketer added banking commerce and mobile payment sections.