In the era of "her economy", the number of female online consumers in Southeast Asia has increased by 54%

According to iPrice Group’s latest research, the number of female online consumers in Southeast Asia has surged (54%) over the past year , while the number of male online consumers has increased by less than a quarter. This figure is particularly prominent in the Philippines , where the ratio of female to male consumers is 64:36. Except for automobiles , the number of female consumers in the Philippines is higher than that of male consumers.

It is reported that compared with 2019-2020, iPrice has increased its new consumers in Singapore, the Philippines, Indonesia, Malaysia, Vietnam and Thailand by 39% in 2021-2022. Among the new consumers, consumers in the electronic product category accounted for 60%. Vietnam, Indonesia and the Philippines had the largest increase in new consumers in this category , increasing by 292%, 78% and 71% respectively .

The report also highlights that women are now beginning to pay attention to the electronics category, even accounting for half of the market share in this category, up from 42 % previously . In the Philippines, there are more female consumers in this category than male consumers , with the proportion rising from 49% to 61%.

Meanwhile, the Sports & Outdoors category saw the largest increase in new consumers across the six Southeast Asian countries , up 87% . While more than half of consumers in the Sports & Outdoors category are male, female consumers have also seen significant growth over the past year , rising from 35% to 44%.

The survey shows that the fashion category has performed poorly in the past year , with overall consumers and new consumers falling by 5% and 8% respectively . New consumers in Singapore , Malaysia, the Philippines and Vietnam fell by 40% , 37% , 35% and 7% respectively, with only Thailand and Indonesia seeing slight increases of 4% and 2%.

iPrice also released e-commerce package data for the peak season in 2021 (Thailand's Songkran Festival and Southeast Asian countries ' Ramadan) . Indonesia led the way with the highest increase in package volume ( 55%), followed by Singapore (35%), Thailand (34%) and Malaysia (23%).

Additionally , during the 2021 11.11 sales period, parcel volumes across Asia grew by 34%.

iPrice said that the significant growth in parcel volumes over the years means that a surge in new online shoppers will greatly promote the growth of online transactions , which is particularly evident during the peak season .

Southeast Asia

Peak Season

Online consumption