Amazon platform is popular among American consumers

Feedvisor , a platform that serves Amazon, Walmart and other brands and retailers in the e-commerce market, recently released the results of the 2021 Amazon Consumer Behavior Report.

The report involved a survey of more than 2,000 U.S. consumers and included the continued impact of the 2019 coronavirus pandemic on consumer shopping habits and the evolution of consumers' online spending and shopping behaviors.

The survey found that 57% of consumers are now shopping online more than before the pandemic, and 72% of consumers have recently subscribed to Amazon Prime, which shows that if brands and retailers can accurately capture consumer needs, they can succeed through the Amazon platform during Black Friday and Cyber ​​Monday.

Other findings include:

The number of consumers shopping online has increased compared to before the outbreak: 64% of Prime members and 36% of non-Prime members said they are shopping online more now than before the outbreak.

Amazon has a solid position in the e-commerce market: Amazon is part of the daily lives of American consumers, with 56% of respondents saying they visit Amazon several times a day or a week, up from 47% before the pandemic in 2019.

Amazon user loyalty has reached an all-time high : despite increasingly fierce competition in the e-commerce market, 69% of consumers still said they had purchased products on the Amazon platform in the past two months. In addition, Walmart+ is becoming more and more popular, with 30% of consumers saying they have subscribed to Walmart+ membership.

Amazon accompanies consumers throughout their shopping journey : most shoppers (62%) search for new products on Amazon, and 75% of consumers check product prices and reviews on Amazon before purchasing.

Holidays remain the best time to get shopping deals : 60% of consumers said they shop during Black Friday and Cyber ​​Monday, and 47% said they specifically buy big-ticket items during these shopping events.

Amazon was the main platform for consumers to shop in the fourth quarter : the survey showed that more than half (53%) of consumers chose to buy gifts from Amazon during the holidays, 25% chose Walmart, and 7% chose Target.

Consumers are dedicating a significant portion of their holiday spending to Amazon : 28% of consumers said they spent 21%-40% of their holiday budget on Amazon, while 27% said they spent 41%-60% of their budget on the platform, and 25% spent 20% of their budget on Amazon.

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