Amazon Prime Day results are out! Sales increased by more than 1000% in 48 hours!

The two-day Prime Day promotion finally came to a perfect end.

According to Amazon, sales on Amazon's US site increased by more than 1,000% during this year's event, and other sites such as Europe achieved significant growth . This mid-year promotion is also the largest Prime Day ever for independent sellers, and their sales growth during this promotion exceeded that of Amazon's own business .

During the two-day event, Prime members worldwide purchased more than 375 million items , up from 300 million during last year's promotion , and Prime members saved more than $2.5 billion during the event.

On the first day of the promotion alone, sales reached $6.4 billion, up 5.96% from the same period last year . Doug Herrington, CEO of Amazon Stores , said the figure also set the largest single-day sales in the company's history to date .

The reason for this achievement is that deep discounts have attracted bargain-hunting consumers. In recent months, rising interest rates and food prices have put great pressure on American consumers, so they have been waiting for the right shopping time to buy big-ticket items.

Adobe's Pandey previously said Prime Day is an opportunity to stock up on back-to-school items . 69 % of shoppers plan to buy back-to-school items during Prime Day sales . Apparel and electronics, in particular, saw sales increase by 26% and 12%, respectively, compared to the average daily sales in June.

According to Adobe Digital Insights, electronics had the biggest discounts on July 11 , at 16%. Apparel was discounted 13%, and toys were 15% cheaper.

In addition, online sales of appliances jumped 37% compared with the average daily sales in June, while sales of toys increased 27%. The average spending per order increased to $56.64 from $53.14 in the same period last year.

Amazon also said that this year's Prime Day event offered more discounts than ever before, with home, fashion and beauty becoming the best-selling discount categories . Amazon's large-scale discounts are achieved through independent sellers - most of which are small and medium-sized sellers, and this time the number of sellers participating in the event is also the largest .

According to data from Adobe , 20% of online orders on July 11 used curbside pickup, a slight increase from last year. This also highlights the popularity and influence of the service during the epidemic.

In addition, Adobe Digital Insights predicts that Amazon's event will bring in $12 billion to $13 billion in revenue . Amazon has not yet responded to this.

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